Italian fashion accessories brand Coccinelle has officially unveiled its new Autumn/Winter 2023 campaign, shot by Giampaolo Sgura and styled by Anna Dello Russo. The theme – #MyOwnStory – is the creative couple’s fourth artistic project for the brand.
The campaign, which features six real women, highlights each protagonist’s dreams and aspirations, celebrating both what they are, and what they hope to become.
It was inspired by the Metaverse Couture, a techno-fashion world where avatars are free to express themselves, and play with multiple identities.
The stylish black and white campaign showcases the fluid, ergonomic shapes of the brand’s new icon bags Coccinelle Himma, Coccinelle Magie and Coccinelle Hyle.
Each bag has been chosen to match the personality of the woman modelling it, who for the first time is also wearing the new Coccinelle Bijoux and footwear line.
“Each portrait is indeed a declaration of intent: to become the amplified, joyfully exaggerated and free version of ourselves,” the brand explained. “The hashtag #MyOwnStory serves as a common thread between reality and the projection of an idea.”