Coccinelle unveils #MyOwnStory Autumn/Winter advertising campaign

By Trbusiness Editor |

Coccinelle Autumn-Wintee #MyOwnStory ad campaign

Coccinelle’s new Autumn/Winter 2023 campaign was shot by Giampaolo Sgura.

Italian fashion accessories brand Coccinelle has officially unveiled its new Autumn/Winter 2023 campaign, shot by Giampaolo Sgura and styled by Anna Dello Russo. The theme – #MyOwnStory – is the creative couple’s fourth artistic project for the brand.

The campaign, which features six real women, highlights each protagonist’s dreams and aspirations, celebrating both what they are, and what they hope to become.

It was inspired by the Metaverse Couture, a techno-fashion world where avatars are free to express themselves, and play with multiple identities.

The stylish black and white campaign showcases the fluid, ergonomic shapes of the brand’s new icon bags Coccinelle Himma, Coccinelle Magie and Coccinelle Hyle.

Each bag has been chosen to match the personality of the woman modelling it, who for the first time is also wearing the new Coccinelle Bijoux and footwear line.

Coccinelle Autumn Winter #MyOwnStory advertising campaign

The new ad campaign, which features six real women, showcases the brand’s new icon bags Coccinelle Himma, Coccinelle Magie and Coccinelle Hyle.

“Each portrait is indeed a declaration of intent: to become the amplified, joyfully exaggerated and free version of ourselves,” the brand explained. “The hashtag #MyOwnStory serves as a common thread between reality and the projection of an idea.”

READ MORE: Coccinelle sales climb 20% amidst a ‘positive’ travel retail performance


News in Brief

Saudi Arabia adopts duty free arrivals exemptions

Zakat, Tax and Customs Authority (ZATCA) of Saudi Arabia, has adopted exemption requirements...


OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

The Americas

Avolta expands US presence with 15-year contracts at John Wayne Airport

Avolta is set to grow its presence at John Wayne Airport in Orange County, California, through a...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend