The upcoming TR Consumer Forum in Amsterdam sees Fraport, Mondelez WTR, Nestlé ITR and Walker’s fuelling fantastic networking opportunities at the event as Coffee Break Sponsors.

The consumer-centric event, which is taking place from 2-4 June at the Amsterdam Congress Center at Park Inn by Radisson Amsterdam City West, has 13 chances to meet and mingle with fellow delegates built into the programme.

Located in the Pearl Foyer, the Coffee and Networking Longe invites attendees to refuel between sessions with a selection of hot and cold drinks and snacks.

It’s also home to our fantastic lineup of exhibition showcase sponsors, which includes Coeur De Lion, Denizen Destination, Glas, KEX Confectionery, Lee Cooper Eyewear, Jowissa, Marine City Duty Free, Marmara Sterling, Phére and Oettinger Davidoff.

Here’s what our coffee break sponsors have to say about the event…

Anna Somogyi, Director Category, Customer & Shopper Marketing, Mondelez WTR.

‘The TR Consumer Forum offers valuable insights into global shopper behaviour, purchase drivers, and emerging trends’

“As the leading consumer-centric conference in the travel retail industry, the TR Consumer Forum offers valuable insights into global shopper behaviour, purchase drivers, and emerging trends,” said Anna Somogyi, Director Category, Customer & Shopper Marketing, Mondelez World Travel Retail.

“It allows key players like Mondelez WTR to align our strategies with evolving consumer needs, ensuring relevance and growth in a competitive market.

“The event also brings together stakeholders from around the world, offering an opportunity to network, collaborate, and share knowledge with the goal of driving collective progress in the channel.”

Mondelez WTR is bringing add a touch of sweetness to proceedings by taking over the coffee break on Wednesday 4 June from 10:55-11:40, along with a bonus prize draw. All the while, the company will be reinforcing its continued commitment to driving category growth through innovation and consumer-centric solutions.

“In addition, we will be engaging more deeply with delegates by speaking on a panel that is closely connected to Mondelez WTR’s approach,” said Somogyi, referencing the panel session titled ‘Destination Retail & Local Concepts – Homegrown Heroes Driving Engagement’ on Monday 2 June, which she is speaking on.

“Our participation in the discussion about destination-based retail concepts is a fantastic opportunity for attendees to get a sense of our business strategy and how we go above and beyond to delight travellers through unique experiences.

Staying up to date with the latest consumer insights and trends allows Mondelez WTR to lead with data driven insights that inform its forward-thinking strategy, says the company.

“Today’s shoppers want more than just products; they want experiences that align with their values, such as personalisation, exclusivity and digitalisation,” explained Somogyi.

“By understanding these shifts, Mondelez WTR ensures its offering remains relevant and engaging.

“For example, our focus on delivering channel-exclusive experiences and integrating technology for personalisation allows us to connect with younger, tech-savvy travellers. We also use regional shopping behaviour insights to tailor our portfolio to meet diverse preferences. This consumer-first approach strengthens brand loyalty and drives category growth, benefiting both Mondelez WTR and the broader travel retail industry.”

NITR Marketing Manager Aura Sanchez.

‘The TR Consumer Forum plays an important role in shaping the future of the DF&TR industry’

Nestlé ITR is also putting its stamp on the Forum, as Marketing Manager Aura Sanchez explained: “We are delighted to be a Coffee Break sponsor at the TR Consumer Forum 2025, an event that plays an important role in shaping the future of the duty free and travel retail (DF&TR) industry.

“As passenger numbers increase but conversion rates lag, it is more important than ever to understand evolving consumer behaviours and collaborate with industry partners to successfully convert travellers into shoppers.

“At Nestlé ITR, we recognise that Gen Z is the fastest-growing yet least engaged shopper segment in travel retail. However, we also know that food and confectionery are among their most purchased and appealing categories, presenting a significant opportunity to unlock their spending potential. Experiential retail is the key to their conversion, and this forum provides the perfect platform to discuss how we can engage this audience through immersive brand experiences, digital innovation, and retailtainment.

“By participating in this event, we reinforce our commitment to consumer-centric strategies that drive growth, ensuring that our industry remains agile, relevant, and positioned for long-term success.”

At the Forum, delegates will have the opportunity to taste the TREX Nestlé Sustainably Sourced Cocoa brand during the coffee break on Monday 2 June from 14:50-16:20.

For those who may not yet be familiar: Nestlé Sustainably Sourced Cocoa chocolate is rooted in a commitment to ethical sourcing, high quality and positive impact on communities. Through the Nestlé Cocoa Plan, the company works directly with farmers to ensure better agricultural practices, fairer incomes, and community support like building schools, whiel simultaneously promoting deforestation-free and climate-smart cocoa production.

“Our sustainably sourced chocolate not only delivers exceptional taste but also aligns with consumer demand for purpose-driven, responsibly made products – making it the perfect choice for conscious travellers seeking indulgence with integrity,” said Sanchez.

Beyond sampling, NITR will be available to discuss aspects of Nestlé’s business in the channel, including its category vision, which is designed to help retailers drive food and confectionery sales and maximise conversion opportunities; strategies to better engage Gen Z travellers through experiential retail, retailtainment, and digital-first activations; and how TREX products and sustainability-driven offerings enhance the shopper experience.

Nestlé Sustainably Sourced Cocoa milk chocolate.

“We invite delegates to connect with us during the event, whether over a coffee break or through scheduled discussions, to explore how we can collaborate to deliver meaningful, consumer-first experiences that drive growth in the industry,” said Sanchez.

As for why having a deep understanding of evolving consumer needs critical to Nestlé’s success in travel retail, Sanchez shared: Consumer expectations in travel retail are constantly evolving, influenced by changing demographics, digital engagement, and the increasing demand for sustainability, premiumisation, and immersive shopping experiences.

“At Nestlé ITR, we place consumer insight at the heart of our strategy, ensuring that our product offerings, activations, and partnerships align with these shifting preferences.

“With Gen Z and experience-driven shopping shaping the future of travel retail, we are committed to evolving with our consumers, delivering innovative, engaging, and high-value experiences that redefine the travel retail landscape.”

‘The TR Consumer Forum creates a perfect environment to meet industry contacts’

Attending the TR Consumer Forum is a “fantastic way to stay up to date and engage with the evolving duty free and travel retail industry,” according to Bryony Walker, Head of Commercial Strategy at Walker’s Shortbread Ltd.

“The event focusses heavily on consumer behaviour trends and insights, helping brands to understand traveller spending patterns and motivations,” she told us.

“We find these research-driven insights allows brands to shape more targeted product offerings and campaigns and helps us think about how to evolve in the longer term.

“The TR Consumer Forum brings together representatives from duty-free retailers, airport authorities, airlines and brands, creating a perfect environment to meet industry contacts. It is a chance to participate in valuable discussions with stakeholders from across the DT&TR industry and discuss a breadth of issues impacting the industry.”

Walker’s will be sampling delicious all butter shortbread during the conference coffee break on Tuesday 3 June from 11:00-11:45.

Additionally, members of the  GTR team will be attending the conference and always available for a conversation – you can spot them by their distinctive red Tartan lanyards.

“The DT&TR environment is highly competitive – shelf space is limited and consumer preferences are ever changing,” said Walker.

“By understanding shifting consumer needs we can adapt and respond as a business – whether that’s through localised product offerings and premium packaging, or flavours tailored to regional tastes – and how we communicate, particularly in markets where consumers might be less familiar with our products.

“Understanding what consumers want is fundamental to our success and to our partnership with retailers, allowing Walker’s to stay relevant, competitive and connected to our customers

“For example, having closely monitored flavour trends over the years, we observed that Chocolate Brownie remains a popular flavour, consistently ranking among the top flavours for the past five years. With this insight we were able to debut our very own Chocolate Brownie Shortbread at the start of the year, as part of our limited-edition gifting tube range.”

To hear what Fraport has to say about the event, hit play on the video below. Delegates can enjoy the Fraport sponsored coffee break on Monday 2 June from 16:55-18:25.

On the agenda at the TR Consumer Forum

Curated under the theme of ‘Transaction to Transformation: Addressing Travel Retail’s New Consumers’, the fifth annual edition of the TR Consumer Forum is set to deliver an eclectic mix of dynamic panel sessions and high-profile keynotes backed by powerful peer-to-peer business exchange opportunities over two-and-a-half jam-packed days.

The agenda explores critical themes such as the changing landscape of airport real estate, the power of destination-based retailing, the role of sustainability in shaping future purchasing behaviours and the social media driven consumption habits of Gen Z travellers.

These will flank in-depth regional spotlights on Asia Pacific and US travellers, alongside a clutch of new features for 2025.

Please click here to view the day one agenda and speaker insights for Monday 2 June.

Please click here to view the day two agenda and speaker insights for Tuesday 3 June.

Please click here to view the day two agenda and speaker insights for Wednesday 4 June.

Tickets available until Monday 26 May

Tickets for this year’s Forum in Amsterdam, priced at £899, are available until 17:30 (BST) on Monday 26 May.

Don’t miss your chance to join leading DF&TR stakeholders from around the globe for a masterclass in today’s travelling consumers. Simply click the button below to register via the online portal.

Once officially registered, you will receive a link to book your hotel room within your confirmation. Availability is limited, so we recommend that you secure your room as soon as possible.

We look forward to welcoming you in Amsterdam!

Visit www.TRConsumerForum.com to find out more.

READ MORE: Forum: QDF keynote will explore how data is driving ‘experiencentricity’

READ MORE: TR Consumer Forum day three agenda and speaker insights

READ MORE: TR Consumer Forum day two agenda & speakers

READ MORE: REVEALED: TR Consumer Forum day one agenda and speaker insights

READ MORE: The Bluedog Group teams up with TR Consumer Forum as Platinum Sponsor

READ MORE: TR Consumer Forum early bird rate extended until 16 May – save £200!

READ MORE: Newmark announced as ‘Airport Liaison Partner’ at 2025 TR Consumer Forum

READ MORE: TR Consumer Forum: Powerplay keynote on day one

READ MORE: TR Consumer Forum: Amsterdam agenda revealed

READ MORE: TR Consumer Forum 2025 – ticket sales now open

READ MORE: TR Consumer Forum to take place in Amsterdam

READ MORE: TR Consumer Forum to return on 2-4 June 2025

Thank you to our event partners