Condor Ferries brings sampling opportunities to passengers

By Charlotte Turner |

Samples of duty free products will be made available to taste, test and try at newly launched bespoke digital sampling stations on board Condor Ferries.


The digital sampling stations will be located in the cabin, outside the duty free shop, on each of Condor Ferries’ four ships. The white and chrome units are designed to engage passengers with animations and interactive product content loaded onto iPads. There are also areas for storage and display, as well as magnetic graphic panels for product branding.


Michelle Leicester, Onboard Services Marketing Manager at Condor Ferries, said “As part of our leisure and entertainment strategy, we wanted a sampling solution that engaged our guests onboard through interactive touch screen technology, as well as eye-catching graphics.


“It was a challenge to create a unit that was practical, met our health & safety needs and could showcase the impressive brands stocked onboard. The process took time but we are delighted with the end result and look forward to rolling out an ambitious calendar of sampling and product demonstrations across the fleet in 2014.”


Sampling trials will start on Valentine’s Day, with the recently launched Bailey’s Chocolat Luxe first in line. Michelle Leicester, added “Bailey’s Chocolat Luxe is an exciting new innovation; ideal for sampling as it’s an indulgent multi-sensory experience.”


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