Vista Corona aims to turn airport spaces into outdoor-inspired retreats.

Corona marked its first appearance at the TFWA World Exhibition & Conference in Cannes this year, unveiling Vista Corona – a new airport concept designed to bring the brand’s nature-led identity into the travel retail environment.

Positioned around the idea of helping travellers disconnect from routine and reconnect with a more relaxed state of mind, Vista Corona aims to turn airport spaces into calming, outdoor-inspired retreats. The brand described the activation as a way to bring “the first step into paradise” to the travel journey, with design elements such as beach-hut structures, sand-textured flooring and natural materials intended to evoke a slower, more peaceful pace.

Rodrigo Cabaleiro, Global Trade Director for Corona, said he was proud to see the concept debut in Cannes, noting that it brings “the essence of our brand to airports, creating a space where people can slow down, connect with nature, and enjoy a moment of relaxation.”

Corona said its ambition in travel retail is to cement its position as the number one beer brand in the channel, leveraging the emotional connection consumers have with the product and its association with holiday moments.

AB InBev used the Cannes platform to underscore its wider investment in travel retail as a strategic brand-building channel. The group now operates a dedicated team focused on global opportunities across airports, cruise lines, ferries, airlines and border stores, with the aim of delivering experiences that stand out during key touchpoints in the passenger journey.

The Vista Corona concept debuted in Cannes.

“Travel retail is a strategic pillar for AB InBev as it’s where our brands meet consumers in moments of discovery and connection,” said Tibor Raatz, Travel Retail Director at AB InBev. He added that the team structure enables stronger partnerships across the channel and supports new concepts that “elevate the journey itself”.

As the world’s largest brewer with a portfolio of more than 500 brands, AB InBev is placing particular emphasis on its global icons in the channel – Budweiser, Corona, Stella Artois and Michelob Ultra. The company said combining these brands with tailored activations such as Vista Corona reinforces its commitment to growing travel retail through distinctive experiences that drive both commercial performance and consumer affinity.

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