Coty brings ‘mood-boosting’ CK Hair & Body Perfume Mists to travel retail

By Faye Bartle |

CK Hair & Body Perfume Mists c

The campaign shot by Stuart Winecoff captures the clean, fresh spirit at the heart of the CK Hair & Body Perfume Mists. 

Coty Travel Retail is rolling out the Calvin Klein Fragrances CK Hair & Body Perfume Mists collection in the channel, with the new scents available from 1 July in TREU (travel retail Europe) and arriving in TRAP (Asia Pacific) and TRAM (Americas) in August.

The collection of four lightweight body scents – Silky Coconut, Sheer Peach, Nude Vanilla and Cotton Musk – are vegan and gender inclusive.

They’re described as ‘mood-boosting’ and ‘effortlessly wearable’, delivering a subtle depth of fragrance for a lasting freshness.

Indeed, the CK Hair & Body Perfume Mists are said to be infused with a ‘second-skin accord’, blending musk, cashmeran and ambergris notes.

The formulations are developed with glycerin to help keep skin hydrated and fresh without feeling sticky, lending the wearer a sense of cool confidence.

CK Hair & Body Perfume Mists c

The CK Hair & Body Perfume Mists packaging is said to reflect the youthful energy of the Calvin Klein brand.

The CK Hair & Body Perfume Mists can be applied directly to the skin as well as over the hair.

They pump-delivery mist sprays can worn alone or layered with another to create a personalised signature scent, and then reapplied throughout the day as needed for a refresh.

The blue, mint, lavender and coral bottles nod to their respective scents and are topped with the brand logo.

Available in 8 floz/236ml sizse (SRP US$38).

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