Coty has extended its Gucci Guilty fragrance franchise with two new editions: Gucci Guilty Elixir de Parfum Pour Femme and Pour Homme.
They are launching into European travel retail this month, and will be rolled out to Asia Pacific and Americas doors in early 2024.
The duo is said to celebrate the Gucci Guilty signature scents by intensifying their key ingredients within timelessly contemporary juices.
The Gucci Guilty Elixir de Parfum line is now being showcased in the Gucci Guilty campaign featuring Grammy Award-nominated musician A$AP Rocky; Golden Globe and Emmy Award-winning actress Julia Garner; and Oscar-nominated actor, director and producer Elliot Page.
First launched in March 2023, this campaign encourages the viewer to embrace their truest self and explore deeper connections, according to Coty. It was shot by Glen Luchford with art direction by Christopher Simmonds.
The new fragrances were composed by perfumers Natalie Gracia-Cetto and Quentin Bisch. An ambery floral, the Gucci Guilty Elixir de Parfum Pour Femme combines a wisteria accord and fruity mandora with vanilla absolute, tonka bean, rose and violet.
Gucci Guilty Elixir de Parfum Pour Homme is an ambery leathery composition that features patchouli – the signature ingredient of Gucci Guilty – amplified in concentration for an intensified impact. Other key ingredients include vanillin extract, orris butter, Ambrofix™, nutmeg and benzoin.
The new Gucci Guilty Elixir de Parfum bottles are brightly coloured and designed to mirror each other. The Gucci Guilty Elixir de Parfum Pour Femme flacon is a vibrant violet; its male counterpart a light green.
Both bottles are finished with the house’s interlocking G logo, and topped with silver caps. They new fragrances are available in 60ml sizes only.