Coty has introduced a new fragrance collection from designer Marc Jacobs. The Marc Jacobs Daisy Pop Limited Editions are launching this month in European travel retail, and will roll out to Americas and Asia Pacific doors in February.
The bold, bright collection features three new fragrances, all of which are described as “vibrant interpretations” of the classic Daisy scents.
They are presented in revamped matte pink versions of the signature Daisy flacon, accented with pops of red, purple and green.
The limited-edition bottles were inspired by the colour blocking and textures that feature throughout Marc Jacobs’ fashion collections.
All three scents were nosed by Firmenich’s Alberto Morillas. Daisy Marc Jacobs Pop (50ml) is a zesty, citrus composition, opening on notes of grapefruit, yuzu and violet leaf. A heart of jasmine, kumquat and violet gives way to a base of musk, pamplewood and vanilla.
Daisy Marc Jacobs Eau So Fresh Pop (75ml) is a floral-fruity fragrance. It combines top notes of lemon, pear and lime; a heart of rose, raspberry and violet; and a base of musk, crystal moss and cedar.
A woody gourmand, Daisy Marc Jacobs Love Pop (50ml) blends top notes of cloudberry, raspberry and bergamot. Pistachio, Chantilly and Daisy tree petal accords form the heart. The dry-down includes Sorbettolide, benzoin and driftwood.
The ad campaign was shot and directed by photographer Raymond Meier.