Tiffany & Love honours the brand’s legacy of celebrating love and commitment, says Coty, which adds that the two ‘complementary’ fragrances are a ‘tribute to emotional connection’, and the many ways love is defined and expressed.
This is the brand’s first exploration into the dual fragrance category, and the inaugural launch of men’s fragrance under the creative direction of Reed Krakoff, chief artistic officer, Tiffany & Co.
“As a brand, we’ve always celebrated the enduring power of love in all its forms,” says Krakoff. “Our new Tiffany & Love fragrances are a reflection of modern love and the authentic connections that reflect the strength, joy, and promise we find in one another.”
#LOVE YOUR WAY
Photographer, Director and Artist, Cass Bird shot the global advertising campaign in black and white on the streets of New York City, capturing intimate moments between real couples with their hands intertwined in gestures of love.
“With the launch of Tiffany & Love, we sought to create fragrances for romantics that define love in their own way,” says Simona Cattaneo, chief marketing officer, Coty Luxury.
“The fragrances embody and embrace all forms of love, inspiring all to join the #LoveYourWay conversation by sharing authentic stories of personal love and connection.”
Each fragrance has its own structure, but they share a common hero ingredient in blue sequoia. Tiffany & Love for Him is described as a ‘citrusy aromatic fragrance with a wood-infused base’ created by perfumers Sophie Labbé and Nicolas Beaulieu of IFF.
Tiffany & Love for Her is described as a modern woody floral scent created by perfumers Honorine Blanc and Marie Salamagne of Firmenich.