Coty releases new his and hers Boss The Scent Parfums into DF&TR

By Charlotte Turner |

Beauty giant, Coty has now released new The Scent fragrances from Hugo Boss, for him and for her, into travel retail locations, promoting them with a new campaign starring Jacob Elordi and Laura Harrier.

 

Boss The Scent Le Parfum for Him is available in 50ml and 100ml, and Boss The Scent Le Parfum for Her is available in 30ml and 50ml.

 

The new Boss The Scent film, which was directed by Marco Prestini, features the fragrance brand’s new face, Australian actor Jacob Elordi, star of the Euphoria series.

 

His co-star, American actress Laura Harrier ‘reveals another side to the Boss the Scent woman’, says Coty, which manufactures and distributes Boss scents.

 

IRIS AND LEATHER TWIST

“The star of Spike Lee’s BlacKkKlansman and the Netflix mini-series Hollywood encapsulates enigmatic, provocative confidence as she brings her compelling presence to a true game of equals,” added Coty.

 

Boss The Scent Le Parfum for him (left) is described as an ‘exquisite iris and leather twist on the unforgettable ambery signature’ of the original Boss The Scent fragrance.

 

Opening with ginger and Maninka fruit accord, the juice also combines iris and leather. With a fragrance concentration of 18%, it ‘ensures lasting intensity’, said Coty.

 

HIGH CONCENTRATION

With a fragrance concentration of 20%, Boss The Scent Le Parfum for her (right) offers a ‘heightened interpretation of the iconic ambery signature of the original Boss The Scent fragrance’, according to Coty.

 

“This precious ambery-woody composition opens with enticing top notes of airy Akigalawood, leading into a strong dose of orange blossom and vetiver for a perfect storm of seduction and captivating sensuality.”

The new Boss The Scent advertising campaign, which was directed by Marco Prestini, features the fragrance brand’s new face, Australian actor Jacob Elordi and American actress,

The new Boss The Scent advertising campaign, which was directed by Marco Prestini, features Australian actor Jacob Elordi and American actress, Laura Harrier.

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