The exclusive travel retail launch of Marc Jacobs Daisy Wild Eau So Intense gives travellers early access to the new scent.

Coty Travel Retail is celebrating the avant-première launch of Marc Jacobs Daisy Wild Eau So Intense, the latest addition to the iconic Daisy Marc Jacobs collection, at key airports worldwide.

The fragrance is described as having an ‘intensified composition’ and ‘deeper tone’ compared to the original Daisy Wild.

It launched in select major international airports across the Americas, Europe, and Asia-Pacific on 1 March 2025, giving travellers first access before the scent becomes available worldwide on 1 April 2025.

The exclusive travel retail rollout invited travellers to discover  Marc Jacobs Daisy Wild Eau So Intense through a series of engaging nature inspired experiences: a digital memory game, wheel-of-fortune and a photobooth.

These digital, personalised experiences have been designed to draw travellers into the bold, playful and adventurous world of Daisy Wild Eau So Intense while imparting information about the inspiration behind the scent and the various fragrance notes.

Crafted by Givaudan perfumers Sonia Constant and Adriana Medina, Marc Jacobs Daisy Wild Eau So Intense features radiant banana blossom, sensual jasmine and a warm amber base.

Daisy Wild Eau So Intense launched at Heathrow Airport, Gatwick Airport and Stansted Airport in the UK; Málaga-Costa del Sol Airport and Alicante-Elche Miguel Hernández Airport in Spain; Changi Airport in Singapore; and Tocumen International Airport in Panama.

Additionally, Sydney Kingsford Smith Airport in Australia will host a cross-category activation that combines fragrance with fashion through the Marc Jacobs fashion brand.

“We are delighted to exclusively introduce the latest edition of the Daisy Marc Jacobs collection, Marc Jacobs Daisy Wild Eau So Intense, to travellers around the world,” said Guilhem Souche, Senior Vice President, Global Travel Retail at Coty.

“Travel retail offers a unique space for discovery, making it the perfect setting for this debut. Through an engaging omnichannel experience, we are immersing consumers in the spirit of the fragrance – bringing its vibrant, adventurous essence to life across multiple touchpoints.”

To convey the adventurous spirit of the fragrance, the packaging features a deep green background with vibrant, overgrown floral borders. This is carried through in the look of the airport activations. 

The bottle features the brand’s the signature wildflower bouquet, with shades of orange, pink, blue, green and purple  complemented by bright green flower stems.

Marc Jacobs Daisy Wild Eau So Intense is available in three bottle sizes – 30ml, 50ml and 100ml – as well as in a 10ml pen spray.

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