Gucci Flora Gorgeous Gardenia Eau de Parfum Intense magnifies the gardenia notes of the original scent with a rich, woody quality. 

Coty Travel Retail is rolling out the new Gucci Flora Gorgeous Gardenia Eau de Parfum Intense – the most intense expression of the Flora collection to date.

Available in global travel retail since 1 July, the new scent is described as a ‘harmonious blend of elegance and boldness’ that radiates depth and sophistication.

The floral woody gourmand fragrance is the brainchild of master perfumer Honorine Blanc.

“With Gucci Flora Gorgeous Gardenia Eau de Parfum Intense, I wanted to enhance the sensuality of gardenia by capturing the flower’s full depth, from its creamy richness to its woody facets,” she explained.

“The scent opens with a rush of citrus, unfolding into its full floral elegance, before embracing the bold warmth of its intensely enveloping depths.”

The new expression of Flora’s signature scent gives rise to lively Italian mandarin essence and a bursting floral heart of Gardenia accord entwined with hedione, with sandalwood essence lending a rich, woody depth.

Gucci Flora Gorgeous Gardenia Eau de Parfum Intense became available in global travel retail from 1 July, 2025.

The result is a long-lasting fragrance which, says Coty, is ‘perfect for infusing any moment with a sensation of pure bliss’.

Gucci Flora Gorgeous Gardenia Intense comes dressed in a fuchsia bottle featuring the House’s signature Flora pattern – a painting of vibrant blooms in rich hues created by artist Vittorio Accornero de Testa for Gucci in 1966. This artwork also adorns the outer packaging.

Additionally, the bottle features a new ‘Intense’ label in gold lettering.

Miley Cyrus stars in the Gucci Flora Gorgeous Gardenia Intense campaign.

Like the Flora scents that came before it, American singer-songwriter and actress Miley Cyrus is once again the star of the campaign, with Artistic Director Riccardo Zanola teaming the energy of the Los Angeles skyline with the beauty of nature in the visuals.

The new scent creation further builds on the Gucci Flora Collection, which pays tribute to imagination, freedom, femininity and empowerment, with ingredients intended to inspire and uplift.

Gucci Flora Gorgeous Gardenia Intense is available in 10ml pen spray as well as 30ml, 50ml and 100ml formats.

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