Gucci Bloom Parfum is available in 10ml, 30ml, 50ml and 100ml formats.

Coty Travel Retail is rolling out the new Gucci Bloom Parfum fragrance, which is said to evoke a ‘floating garden of dreams’.

The scent is described as an ‘intense interpretation of the signature white bloom accord at the heart of the collection’, with a gourmand, vanilla aroma enriched with an intense solar amber bouquet.

It follows in the footsteps of the Gucci Bloom scents that came before it, which are all built around the intrinsic white bloom bouquet, weaving notes of jasmine and tuberose into the floral signature aroma.

Each fragrance in the range offers a subtle new take on this.

Gucci Bloom Eau de Toilette, for instance, features a fresh composition enhanced with a touch of sparkling neroli.

Gucci Bloom Eau de Parfum combines the original floral bouquet with rangoon creeper accord, while Gucci Bloom Eau de Parfum Intense features a ‘sensual’ chypre signature with  ‘mysterious’ lady of the night.

The campaign imagines a floating garden of dreams.

For this latest addition, Gucci Bloom Parfum master perfumer Alberto Morillas reimagined the emblematic white bloom accord into a golden bloom accord with the introduction of a warm and luminous coral jasmine note.

A new co-extraction of tuberose notes delivers an ‘intensely fragrant aroma’ with a ‘sophisticated sensuality’.

At the heart of the fragrance is a new ambery accent, driven by the Peru balsam extract. This is blended with a duo of vanilla notes, creating an interplay between ‘creamy sweetness and spicy woody nuances’.

Each fragrance in the Gucci Bloom range offers a subtle new take on the signature white bloom bouquet.

This rich blend, ‘envelops the fragrance in golden layers of amber accords, enhancing its gourmand and solar intensity’, says Coty.

The scent comes in the signature square Gucci Bloom bottle, in a midnight black shade that echoes the depth of the scent.

The accompanying campaign brings to life a ‘floating garden of dreams’ in a ‘modern portrayal of blooming femininity’.

The new Gucci Bloom Parfum comes in a midnight black shade finished in golden yellow.

Available in 10ml, 30ml, 50ml and 100ml formats.

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