CK One Essence is an intense version of the original fragrance.

Coty Travel Retail is celebrating the 30-year anniversary of the classic CK One fragrance with the launch of CK One Essence, a new intense iteration of the classic, in select travel retail locations and airports across Europe, Asia Pacific and the Americas. 

Created by Alberto Morillas, the perfumer behind CK One, CK One Essence captures the core values of its predecessor with a formulation that’s twice as concentrated for an intense, longer-lasting scent.

The juice features high-quality ingredients such as Italian bergamot, blood orange and organic green tea, while both the bottle and secondary packaging were reimagined with premium, environmentally-preferred finishes.

“We are excited to celebrate the 30th anniversary of the iconic CK One with the launch of CK One Essence,” said Guilhem Souche, SVP of Global Travel Retail at Coty.

“This new fragrance embodies the perfect blend of heritage and modern sophistication, aligning with our strategy to premiumise our portfolio and further cementing our position as the leading partner to fashion houses.

“I look forward to sharing this exceptional scent with our global customers.”

The fragrance is being launched in travel retail locations worldwide and will be supported by a variety of dynamic retailtainment activations.

Shoppers can take a selfie with a giant CK One Essence bottle and instantly print their favourite images. Plus, they can delve in to the composition of CK One Essence thanks to an educational game that reveals the main ingredients of the fragrance.

CK One Essence has a striking new bottle design with translucent metallic hues. The packaging is said to reflect the modern elegance that CK One stands for.

As part of the launch, customers will also have the opportunity to receive an exclusive gift with purchase – a water bottle shaped like the CK One Essence bottle.

READ MORE: Coty reveals new scent and body lines for Chloé Atelier des Fleurs in DF&TR

READ MORE: Chloé L’Eau de Parfum Intense makes blockbuster entry in Paris

READ MORE: Winners revealed: Global Travel Retail Awards 2024