Coty underlines sustainability commitment with Beauty That Lasts

By Faye Bartle |

Coty has set out key objectives for its sustainability strategy, Beauty That Lasts. The strategy outlines the different ways the group intends to deliver its goal of becoming an industry leader in a more sustainable and inclusive world.

The original strategy was launched in February 2020, and was guided by the United Nations’ Sustainable Development Goals.

“My vision for Coty is a purpose-driven company that reflects the communities we are part of, celebrating all the expressions of beauty that exist, and that will exist,” commented Coty CEO Sue Y. Nabi.

READ MORE: Coty embraces ‘fearless kindness’ in new corporate purpose, vision & values

Product, planet, people

Through Beauty That Lasts, Coty aims to develop and implement programmes that advance the group’s Environmental, Social and Governance (ESG) agenda.

The strategy embraces three key pillars: Beauty of our Product, Beauty of our Planet, and Beauty of our People. Each pillar is associated with time-bound targets, to accelerate progress.

Coty CEO Sue Y. Nabi is dedicated to leading a company that celebrates diverse expressions of beauty, responsibly and sustainably.

The Beauty of our Product pillar is designed to drive product innovation with sustainability and the circular economy in mind. This element incorporates design and development, through to procurement of materials.

Coty is committed to creating, protecting and growing long-term environmental, social and economic value for all stakeholders involved in bringing its products and services to market, while reducing any negative impacts from its sourcing practices.

The Beauty of our Planet pillar aims to protect and conserve natural resources and achieve a healthy, clean and safe environment. Coty is already reducing and safely disposing of the waste it generates, and actively working to reduce its impact on water and biodiversity.

The objective of the Beauty of our People pillar is to create a more inclusive business and society. This includes championing individuality, providing a safe and healthy working environment, and adding value to the communities Coty operates in.

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