Counter Intelligence Retail launches BRIC study

By Charlotte Turner |

Following the 2012 Chinese nationality passenger research study conducted by Counter Intelligence Retail, CIR has now announced plans to launch its 2013 BRIC Nations Passenger Research Study.


The new study is set in the context of recently published data from Euromonitor International in the annual Global Trends Report, which revealed that inbound tourism from BRIC markets look set to contribute to growth in arrivals and spending in European markets.


Meanwhile the 2012 China Luxury Report by Fortune Charter Institute reports that Chinese travellers overseas spend will reach $80 billion in the next year.


With responses from more than 14,000 inbound and outbound BRIC passenger interviews, the study will cover ten airport locations including outbound locations in Brazil, Russia, India and China and inbound locations from a selection of global hubs.



CIR says that the study will deliver insight into the expectations and behaviours of this fast-growing passenger group, providing first hand and real-time understanding of the issues affecting shoppers, capturing feedback as close to their purchasing decisions as possible.


In addition to providing detailed category insight to clients from the five core categories, the research will also communicate wider airport shopping behaviours and attitudes.


Opportunities for inclusion in the study are still available and enquiries welcome here:


Tel:  +44 (0) 7787 556563 | +44 (0) 8459 013640

Email: [email protected]


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