TRBusiness writer Naomi met with Crislu President and CEO Bryan Crisfield in Cannes.

Jewellery brand Crislu unveiled its newest Disney jewellery collection at this year’s TFWA World Exhibition in Cannes, marking an exciting new chapter for the company in travel retail and duty free.

Designed exclusively for the channel, the collection brings together Disney’s timeless storytelling with Crislu’s craftsmanship and accessible luxury ethos.

“We’re unveiling our newest line of Disney jewellery, crafted especially for the travel retail and duty-free markets,” said President and CEO Bryan Crisfield.

“These exceptional designs fit all pocketbook sizes and are designed to captivate travellers and fans alike, offering a unique opportunity for retail partners.”

Expanding the Disney partnership

Crislu has enjoyed a long-standing relationship with Disney, selling in around 58 Disney locations including cruise ships, resorts and hotels.

The company has recently secured a licence to sell Disney jewellery in travel retail, opening the door to new markets beyond traditional Disney environments.

“The most exciting thing that we’ve just got going is that we received a licensing for travel retail for Disney,” said Crisfield.

“We’ve been recreating our products because we can’t sell the same styles in the parks, but now we have the rights outside the parks for travel retail in North America.”

Crislu unveiled a new Disney collection for travel retail in Cannes.

The travel retail-exclusive collection is presented in two distinct offerings: a demi-fine line crafted in .925 sterling silver and finished in pure platinum or 18kt gold, and a fashion line with a similar luxurious aesthetic at a more accessible price point.

“This is what they call demi-fine,” Crisfield explained. “It’s sterling silver finished in 18 karat yellow gold or pure platinum. What makes it magical – and not just Disney but also the Crislu brand – is that it’s luxury without the luxury cost.”

Orders for the new collection were taken exclusively during the Cannes show.

Reviving jewellery in travel retail

Speaking on the travel retail field more broadly, Crisfield sees renewed momentum in the jewellery category across the channel.

“We’ve never been out of travel retail, but we just had so much business in other areas that it wasn’t our primary focus,” he said.

“Now we’re seeing strong demand again – people have their perfumes and liquor, and they’re saying they want to add jewellery.”

Crislu’s primary travel retail footprint remains within the cruise sector, but the company plans to broaden its reach following the Disney launch.

The Crislu x Disney collections come crafted in .925 sterling silver and finished in pure platinum or 18kt gold

Crisfield highlighted a growing appetite for gold finishes and layering styles among travellers, explaining that: “Gold is trending again, even though it’s the most expensive it’s ever been. People still love that sense of affordable luxury – and layering necklaces and bracelets has become huge.”

Sustainability also underpins Crislu’s approach. “Our packaging is all recycled,” Crisfield added. “It’s an important part of how we operate.”

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