Lumene Group will spotlight Cutrin, Lumene and Ida Warg Beauty in Cannes. 

Lumene Group is adding a new dimension to its travel retail portfolio at TFWA World Exhibition & Conference this year, as professional hair care brand Cutrin makes its debut in the channel.

The Finnish beauty group returns to Cannes for its fourth consecutive year, but this time with all three of its brands under one roof. Cutrin will join Lumene and Ida Warg Beauty at Red Village L25, giving buyers a broader look at the group’s Nordic beauty proposition across skincare, make-up, hair care, body care and self-tan.

For Cutrin, Cannes marks the start of a bigger year ahead. Built around Nordic bio-science, the professional hair care brand is preparing for a major refresh from early 2027, spanning both its identity and in-store presence. Visitors will get an early look at the new direction through the limited-edition Caramel Apple range, which already features the updated branding.

Lumene will also use Cannes to preview its H1 2027 pipeline, led by CC Matte Cream, a new take on the brand’s best-selling CC Cream. Two new high-SPF products will also be unveiled as Lumene looks to strengthen its skincare offer around the peak suncare period. All three launches will arrive in travel retail from January 2027.

Ida Warg Beauty, meanwhile, will showcase its colourful portfolio of hair care, body care and self-tan. The vegan beauty brand has continued to expand since being acquired by Lumene Group in December 2023, moving beyond its Swedish roots into markets across the wider Nordics, Germany and Austria.

Camilla Paulsson, Global Head of Travel Retail at Lumene Group, said: “We’re excited to bring an even stronger line-up to TFWA Cannes this year, with new launches across all three brands. Cannes remains our most important stage to meet the global travel retail community, and we can’t wait to share what’s next for our brands in person.”

The group is also putting some of the expertise behind its products front and centre in Cannes. Senior Formulation Scientist Wenxiang Xuan and Training Manager Anna-Kaisa Vaarno will be on the stand throughout the exhibition, giving visitors the opportunity to learn more about the formulations and product development behind the portfolio.

Lumene Group now has a travel retail footprint of around 120 points of sale, concentrated across the Nordics and wider Europe. Its distribution spans airports, ferries, border shops, cruise ships and inflight retail, with the addition of Cutrin opening another category for the group as it looks to build its presence in the channel.