William Grant & Sons can be found exhibiting at G02, Golden Village.

William Grant & Sons (WGS) is looking forward to welcoming visitors to its stand (GO2, Golden Village) at the forthcoming TFWA World Exhibition & Conference (28 September – 02 October) in Cannes.

The family owned distiller’s stand design draws inspiration from shop-in-shop concepts for single malt whiskies The Balvenie and Glenfiddich, with the space highlighting premium storytelling and the company’s portfolio of exclusive and high-aged liquids.

Silent Pool Gin’s alliance with Royal Ascot will showcase at the stand terrace, with customers able to enjoy cocktails containing Silent Pool Original Gin and Silent Pool Mediterranean Expression.

The debut of global travel retail exclusive sku Glenfiddich 19-Year-Old Limited Edition in partnership with Aston Martin Formula One Team will be a highlight of the week.

Malt Master Brian Kinsman will also host private tastings for select key customers to explore the craftsmanship and heritage behind Speyside distillery Glenfiddich’s liquids.

Meanwhile, daily cocktail hours (17:00 – 18:00) will offer guests the chance to sample the WGS range in a relaxed and sociable environment and Global Travel Retail Brand Ambassador Ashvin Joshi will be available to engage visitors with sampling and storytelling around the brands.

“Our global travel retail portfolio is designed to meet the evolving demands of travellers seeking experiences and innovations,” said Rufus Parkinson, Regional Managing Director – Global Travel Retail, William Grant & Sons.

“From limited editions to exclusive expressions, we aim to spark curiosity and deliver exceptional experiences. TFWA is always a highlight for connecting with partners and sharing what’s next for our brands in this dynamic channel.”

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