David Ferreira to ‘define travel retail strategy’ for Cross in new role

By Charlotte Turner |

David Ferreira has been promoted to Head of Global Travel Retail for luxury writing instruments company, Cross.


According to Mark Ivory Vice President for Global Sales, David will define the worldwide Travel Retail strategy, be involved in worldwide agreements with global partners and offer guidance to local sales teams.


Prior to joining Cross, David worked as area manager for the Latin American Travel Retail division of LVMH.


Ivory says that Ferreira will identify successful programmes that will be adapted to the Travel Retail environment (duty free stores, airport newsstands, cruise ship shops, ferries, border stores, airlines, etc.).


[Left: A.T Cross pen range launched into the travel retail market last year]


He also pointed out that Cross has many opportunities to capitalise on, especially in Asia and Europe. “David has a unique blend of industry expertise and language skills to develop this business for Cross,” says Ivory.


Since arriving at Cross in March 2007, David has grown the Travel Retail business first in the Latin America and Caribbean region then in the entire Americas along with taking additional responsibilities in other channels such as domestic National Accounts and the Military exchanges.


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