Oettinger Davidoff is re-releasing a limited edition cigar and hosting a series of special events to celebrate its 50-year heritage in cigar making in 2018.

In a nod to the pioneering spirit of founder Zino Davidoff, the Swiss company is bringing back its popular Diademas Finas, first launched in 2006, to commemorate what would have been Zino Davidoff’s 100^th birthday.

The limited edition cigar will be available in four different 10-count porcelain jars, each numbered and containing a humidification device.

TRBusiness is seeking further information on the product’s availability in travel retail and supporting activities.

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Edward Simon, Head of Global Marketing and Innovation at Oettinger Davidoff AG commented: “If Davidoff had a signature, it would be written with this exceptional Diademas Finas cigar.

“It’s a celebration of our Master Blenders’ craftsmanship, built with ten-year-old filler tobaccos from one of our best crops in 2005. The blend has an unparalleled sense of balance and the signature Davidoff sophistication.”

Four distinct designs created by French artist Mariane Léger have been used to furnish the jars and are also visible on Davidoff’s 50^th anniversary ‘Caves du Monde’ humidors and exclusive lighters.

A limited edition ashtray, pipes and pipe tobacco (available outside the US) support the product offering.

Oettinger Davidoff will also channel its efforts into a series of events this summer created specifically to celebrate the art of its cigar making.

Following an inauguration in Las Vegas on 15 July, a three-day event will take place in Hong Kong.

Thereafter, a series of retail events are planned for Davidoff’s flagship stores and at selected, appointed merchants.

After 50 days, the festivities will move to Switzerland for an event to honour the place where it all began for the brand.

Cigar enthusiasts can follow the event on social media using the hashtags #davidoff50 and #50finestmoments.