De Rigo Group signs early licensing renewal with eyewear brand Tous

By Benedict Evans |

 – TRBusiness

The Tous Eyewear collections are distributed through De Rigo Vision’s sales network, as well as the brand’s single-brand boutiques.

De Rigo Group and Tous, a Spanish jewellery and accessories brand in the affordable luxury segment, have announced the early renewal of a licensing agreement for the design, production and distribution of Tous branded sunglasses and eyewear frames worldwide, including the travel retail channel.

De Rigo Group noted this renewal agreement highlights the willingness of the two companies to develop a long-term strategy for the further growth and internationalisation of the brand, building on its already strong market position in Spain, Portugal and Latin America.

“We are particularly proud of this strategic collaboration for our Group, which further consolidates the long and solid relationship between our companies, founded in 2000 with the launch of the first ever collection of Tous eyewear, and which continues with mutual satisfaction,” commented Michele Aracri, Managing Director of De Rigo Vision.

The Tous Eyewear collections are distributed through De Rigo Vision’s sales network, as well as the brand’s single-brand boutiques.

Within the travel retail channel, Tous has established a strong presence in territories by building on its domestic performance in those regions, and said it continues to expand internationally, with plenty of growth potential in markets where there is a strong demand for colourful, high-quality sunglasses.

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