De Vree to head travel retail at PVM

By Kevin Rozario |

Confectionery group Perfetti Van Melle is to appoint Susan de Vree to the role of Director Travel Retail, replacing Mark Laros from 1 December. Laros will move to PVM’s rapidly-growing domestic business.


PVM says the changes are a response to growth in the duty free and travel retail channel for core brands Mentos and Chupa Chups, and to international expansion.


De Vree (left) has been working with the Dutch-Italian company since 2003 in various sales and marketing roles. Most recently she has been responsible for the Chupa Chups Toys & Gift range worldwide.


Laros (right) comments: “This has been an excellent year for Perfetti Van Melle in travel retail with continuing growth in all regions globally. We will now have a team totally dedicated to DF&TR which will enable us to develop our business in 2013 and onwards.”


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