Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Delhi Duty Free adds Wise Monkey Rum to its duty free assortment
By Benedict Evans |
The Dubai-based distillers have garnered extensive popularity in recent years among connoisseurs and Michelin-star restaurants.
Delhi Duty Free has introduces rum brand Wise Monkey to its assortment of premium rum drinks.
Wise Monkey Rum has garnered worldwide recognition since its launch, winning global titles including Rum of the Year and the First-ever Gold Winning Indian Rum at the London Spirits Competition.
Delhi Duty Free noted the introduction of the rum at the largest duty free in India will allow travellers to elevate their spirits collection.
The brand has listed Wise Monkey Rum’s three primary blends at the following pricings: Wise Monkey Indian Spiced (70 cl, INR 1,390); Wise Monkey White Rum (75cl, INR 1,590); and Wise Monkey Café Rum (70cl – INR 1,690).
The duty free operator also said the inclusion of Wise Monkey Rum products in its catalogue further cements its industry position.
Wise Monkey Rum is a subsidiary of distributor Nirvana Works International, who have a host of unique blends across the liquor category.
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