Trbusiness. The travel retail Trbusiness. The magazine for global retail and duty free professionals.Desigual spreads ‘Gifts & Love’ with new travel retail self-service display unit
By Luke Barras-hill |
Barcelona-headquartered fashion brand Desigual is now able to present its best accessories designed for gifting after creating a new display concept.
The self-service ‘Gift & Love’ unit, available from mid-April, can present more than 90 items such as clutches, scarves and bum bags from a small square metre space, allowing customers the opportunity to ‘grab and go’.
Manufactured from high-quality wood and finished in white varnish, the easily positioned Gift & Love display is visible from different angles and features storage space for 24 pieces.
Aside boosting sales, it offers the opportunity to present products in restricted spaces at airports, stations and other points of sale, added the brand.
The Gift & Love accessories are priced at €59/$69 and are exclusive to travel retail.
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