Dessange Paris borrows from skincare portfolio for new haircare line in TR

By Charlotte Turner |

Dessange-haircare-line-leadFrench beauty brand, Dessange is launching a new line of haircare products into travel retail, with the help of David Dayan’s consultancy company, Immediat Boarding.

 

Dayan recently launched a new company in the Middle East, as reported here.

 

The brand will travel to the TFWA Exhibition and Conference in Cannes this year to introduce the new line to potential retail partners, at a time when haircare is gaining traction in the duty free channel.

 

Dessange maintains that this full line of products ‘features sensory and high-performance formulas’, backed by the brand’s French expertise in cosmetics.

 

The range will be exclusive to salons and the DF&TR market.

 

The line is broken down into five ranges: Radiance, Protective, Hydrating, Light-Enhancing, Taming, Thickening Effect.

 

Dessange-Paris-haircare-line-Lait-Lavant

The Lait Lavant – Radiance Washing Milk for coloured hair – from Dessange Paris.

PROTECTIVE OILS

To complete its new line, Dessange also offers ‘Protective Oils’; one for normal to fine hair, the other for dry hair.

 

“Designed like a range of skincare products with similar expectations (radiance, hydration, protection), this new line shines the spotlight on an incredible sensory experience: enchanting fragrances inspired by the world of perfumes, and delicate and soft textures,” says Dessange.

 

The brand insists new haircare line borrows ingredients from its skincare portfolio, such as rose hip oil.

 

“Furthermore, these formulas are, at their very core, composed of one of the flagship active ingredients of the cosmetic industry: hyaluronic acid,” adds Dessange.

 

More than simple haircare products, these new beauty partners incorporate high-performance* care, driven by prestigious active ingredients, into their line.

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