Earlier today, DFS Group took part in a WeChat virtual press conference and became a founding member of the ‘WeChat Retail Growth Plan’.

Due to the global travel restrictions and the world’s current business environment, businesses are being challenged to migrate their operations from offline to online channels.

During this period of uncertainty, WeChat is ‘celebrating adversity’ by showcasing a select number of retailers that have demonstrated successful models utilising WeChat to drive traffic and awareness, says DFS.

The virtual press conference was livestreamed on the WeChat platform to Tencent-invited guests spanning media partners, retailers and trade and industry peers.

As reported, DFS struck up a partnership with WeChat to launch the Customer Connect Mini Program in January 2019.

SIMPLIFYING SIGN-UP TO LOYAL T PROGRAMME

DK Ding, DFS Group’s Vice President Digital and E-Commerce Development, introduced the luxury retailer’s partnership with Tencent and DFS’ positioning and initiatives within WeChat, before presenting a video highlighting DFS’ achievements leveraging the WeChat ecosystem.

The video showcased DFS’ various digital initiatives at crucial touchpoints in a customer’s journey.

These included Pre departure – DFS E-shop; The E-shop Friends & Family feature, which has made it possible for customers to shop and browse for products without visiting a DFS store; In-location: Loyal T new member sign up.

As reported, DFS struck up a partnership with WeChat to launch the Customer Connect Mini Program in January 2019 to provide a fully digitalised experience for customers, simplifying the sign-up process for the retailer’s DFS’ Loyal T program.

New member signups are now completed in just under one minute and over 90% of PRC members sign up through this feature, insists DFS.

SCAN & GO

The latest initiative to be launched by DFS is Scan & Go, which debuted at San Francisco Airport. The Scan & Go option allows individuals to convert their own mobile device into a POS through integration with WeChat Pay and skip queues by using self-check out.

“DFS is proud to be at the forefront of digital innovation, providing a seamless shopping experience for our customers,” said Zac Coughlin, Chief Financial Officer, DFS Group.

“Tencent has proven to be the perfect partner for DFS and we are delighted to have the opportunity to create content that attracts, engages and satisfies our discerning traveling customer within WeChat’s exciting and dynamic ecosystem.”