DFS Group has launched a promotional drive with less than 30 days to go before it bows out of its liquor & tobacco concession at Singapore Changi Airport on 8 June.
As reported, Lotte Duty Free won the rights to operate 8,000sq m of retail space following a competitive tender last year and will begin a six-year contract on 9 June.
DFS previously surrendered a two-year contract extension option and decided not to re-bid in the subsequent tender, instead deciding to prolong its tenure until 8 June.
From now until 31 May, customers can enjoy more than 200 exclusive duty and tax absorbed wines and spirits, including newly added beers and the Prestige Collection, with savings of up to 70%.
Flash deals will feature on iShopChangiWines.com, permitting customers to purchase duty and goods and services tax (GST) absorbed products without the need to travel.
VIDEO AND PHOTO COMPETITION
These are available on a first-come, first-served basis from 9pm daily between 16 May and 22 May. Products on offer include Chichibu Whisky and Château Villa Bel-Air Red.
Customers who spend a minimum of S$150/$105 will enjoy complimentary delivery during the aforementioned period
Until the end of the month, beers can be purchased by the carton from brands such as Carlsberg, Somersby, Suntory and Tiger, plus craft beers.
The Prestige Collection offers ‘an unparalleled selection of over 14 rare and limited wines and spirits from the world’s most prestigious houses’.
DFS launched a video today (14 May) on Facebook showcasing memories from its 35-year tenure at Changi Airport, with another due to follow at the end of the month.
The company has launched a competition encouraging visitors to share photos capturing their favourite memories from DFS wines and spirits on iShopChangiWines.com.
Submissions can be shared on the Singapore Memory Project’s website until 8 June.
Three winners will receive a bottle of spirit (announced on the DFS Changi Facebook page).
DFS’ more than three decades’ service at the airport began when the travel retailer won the L&T concession in 1985.
It went on to open a number of shops across the terminals, including at Terminal 1 (1985), Terminal 2 (1990), a first-of-its-kind duplex store at Terminal 3 (2015), a second duplex store at Terminal 2 (2016), and Terminal 4’s first walkthrough retail concept (2017).
Over 35 years, DFS has presided over several important campaigns, including the revered ‘Masters of Wines and Spirits’ launched in 2012, The Craft Festival in 2018, and The Whisky Festival in 2019, all of which have delivered experiential elements to engage airport customers.
Elsewhere, it has launched a number of livestreaming videos with ‘Friends of DFS Changi’ in collaboration with various organisations.
Flash deals have been offered to more than 30,000 people via four live streams during Singapore’s so-called ‘circuit breaker’ lockdown measures.
Aymeric Lacroix, DFS Group Managing Director Asia South said: “As one of DFS’ most esteemed allies for the last 35 years, we thank Changi Airport Group for their ongoing support and partnership.
“We will continue to serve our customers with the same passion for excellence that has distinguished us at Changi Airport until our official exit in June 2020.”