Luxury travel retailer, DFS Group is launching an exclusive 50-piece collection of fashion & accessories, beauty, and fine food products ‘celebrating the most romantic city in the world, Venice, and our love of travel’, affiliated with the T Fondaco dei Tedeschi which opened in the Italian city last year.

 

The Fondaco store is just one of many T Galleria by DFS stores situated in major cities all over the world, but the company has chosen Venice as its inspiration for the new DFS-exclusive collection.

 

DFS partnered with over 30 brands across the retailer’s five pillars of luxury to create the exclusive collection available in T Galleria and DFS stores worldwide beginning 1 March.

“From the best of Italian fashion to fragrance to food, the collection features a range of international and Italian designers with standout pieces from Armani, Aquazzura, Gucci, Longines, Salvatore Ferragamo and Valentino,” says the group.

 

To view a gallery of the full collection here.

 

VENICE HAS ‘INSPIRED GENERATIONS OF CRAFTSMEN’

“For centuries, Venice has inspired generations of craftsmen with its heritage of luxury,” said Sibylle Scherer, President Merchandising and Consumer Marketing, DFS Group.

 

“With the opening of our first European location at T Fondaco dei Tedeschi in Venice, we wanted to create a collection that epitomizes a sense of place and captures the essence of Italy for travellers visiting DFS locations all over the world,”
Located on the Grand Canal, a few steps away from the famous Rialto Bridge and within walking distance from St. Mark’s Square, T Fondaco dei Tedeschi occupies the 800-year old Fondaco dei Tedeschi.

The launch of ‘From Venice with Love’ corresponds with the debut of T Galleria’s Spring 2017 campaign – ‘Love of Travel’ which follows British model Alex Libby and Hong Kong fashion blogger Cindy Ko as they embark on a journey of discovery through the maze of Venice’s streets and canals, all captured by British documentary photographer Tom Craig.

 

“This season we were inspired by travel and the way a place or experience shapes and changes you,” said John Gerhardt, Senior Vice President Creative Branding Direction, DFS Group.

 

17 AIRPORT AND 18 DOWNTOWN T GALLERIA STORES

“Alex and Cindy bring that journey to life as they share their adventure of exploration, uncovering Venice’s beauty, art, architecture, music and people.
“Through Tom’s lens, we created a visual love affair with Venice, sharing with our customers that joy of discovering something for the first time and providing a new take on the Floating City.”

 

The campaign will be rolled out across DFS’ 17 airport and 18 downtown T Galleria stores as well as online and on DFS’ social media channels through March, April and May.

 

“Visitors to DFS.com will encounter a dedicated microsite that utilizes 360-degree video to transport viewers to hotspots around Venice, including the Peggy Guggenheim Museum, Harry’s Bar and T Fondaco dei Tedeschi,” adds DFS.

 

 

All T Galleria and DFS stores will have dedicated pop-up spaces to showcase the ‘From Venice with Love’ collection.

 

“Ultimately, both our campaign and collection speak to a value at the core of the DFS experience – that thrill of discovery and passion for travel,” added Scherer. “We’re confident travellers will love joining us for this new and exciting journey as they continue to make memories with DFS.”