DFS says ‘The Holidays Must Go On’ with annual Give Joy campaign

By Charlotte Turner |

Leading luxury travel retailer, DFS Group, has launched its annual ‘Give Joy: The Holidays Must Go On’ campaign to celebrate the festive season, offering an array of gift guides and special collections at participating DFS stores worldwide and online at DFS.com.


“Rejoice in the holiday season with the ‘Holiday Extravaganza’ edit featuring an uplifting luxury curation of all things merry and bright from the top brands in luxury fashion, beauty, and watches and jewellery,” said DFS.


“Shower your loved ones with thoughtful gifts using the ‘Art of Gifting’ ideas that combine your creativity with DFS’ expertise and savoir-faire.


“And be sure to reset your post-party beauty and wellness routine with an abundance of gorgeous glow and stunning sparkles using the ‘Self-Love Encore’ collection of skincare, fragrance, wellness, home and lifestyle products.”


DFS is also taking the opportunity to offer its Loyal T members with bonus points rewards and member-exclusive offers for early holiday shopping, from November 1 to 20. Participating brands such as Clarins, Giorgio Armani and many others are also exclusively available for Loyal T members in participating locations worldwide.


DFS in-store activation plans

“This holiday season we invite our friends to celebrate the most wonderful time of the year with us, through grand gestures of gratitude and perfect gift ideas for loved ones near and far,” said Long Chiu, Executive Vice President Digital Ventures and Marketing.


“There is something for everyone in this festive collection, inspiring every gift-giver with joyful moments and every recipient with delightful memories.”


DFS has announced its ‘Give Joy: The Holidays Must Go On’ campaign to celebrate the festive season.

DFS has announced its ‘Give Joy: The Holidays Must Go On’ campaign to celebrate the festive season.


In every DFS store around the world, a variety of in-store activations will serve to count down the holidays – including tree-lighting ceremonies, live music and dance performances, festive photo opportunities and workshops, and more.


In addition, on reaching a designated spending amount, customers can receive a DFS Holiday Limited-Edition Travel Pouch, with selected stores also offering the Try & Love experience where customers can trial and learn about the latest beauty products before purchasing.

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