Diageo GTME makes two new appointments

By Charlotte Turner |

Diageo Global Travel and Middle East (GTME) have made two new appointments to the senior leadership in Singapore.


Peter Fairbrother will take on the role of Global Marketing Director, GTME and will spearhead all brand and marketing activities in travel retail globally, in support of the global growth strategy of the business.


He previously held the position of White Spirits Director and was responsible for Diageo’s global Reserve Vodka and Gin portfolios. Peter has held a number of key management positions during his 20-year tenure in Diageo, and replaces Steve White who has returned to Diageo UK to the position of Marketing Director, Africa Regional Markets.


Peter Fairbrother, Diageo GTME Global Marketing Director.


Craig Norwell is the new Strategy & Global Customer Director, GTME. Having joined Diageo four years ago, he most recently held the role of Route to Consumer Director for Diageo Asia Pacific.


In his new role, Norwell will lead business development in the burgeoning travel retail channel globally in order to leverage the exciting growth opportunities within the industry.


Right: Craig Norwell, the new Strategy & global Customer Director, GTME.


“Travel Retail is a vitally important channel for Diageo – it is where we build our luxury brands and set the benchmark for retail excellence,” said Doug Bagley, Managing Director GTME.


“As a leader in the Wine & Spirits category, GTME has a clear, strategic focus on innovation, luxury and premiumisation of the shopping experience which we will build through strategic partnerships with our customers. I am delighted to have Peter and Craig on board to drive these plans forward. I would also like to thank Steve White for the many successes he has delivered over the past three years in role and wish him all the best in the UK.”

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