The Diageo-owned Johnnie Walker brand has launched Johnnie Walker Blue Label King George V Edition with World Duty Free at London Heathrow Airport as part of a global launch for the brand.

This follows what the company describes as a successful introduction in Asia in December.The company said: ‘This launch marks the start of the global availability of this exclusive blend.
Johnnie Walker Blue Label King George V Edition celebrates the first Royal Warrant granted to John Walker & Sons Ltd to supply Scotch whisky to the British Royal Household in 1934, a recognition of the quality and appeal of its whisky.’
The duty free and travel retail channels in Europe, the Americas and the Middle East are the first to receive an allocation, with airports in Paris and the Americas launching this month. The product will also be formally presented to key duty free customers in the Americas at the IAADFS show in Fort Lauderdale in April and made available in selected retail accounts in May.
‘Johnnie Walker Blue Label King George V Edition is particularly suited to travel retail where luxury items play an important role for consumers, many of whom are looking for the ideal premium gift,’ said Nick Robinson, Marketing Director – Diageo Global Travel & Middle East.
‘Johnnie Walker has access to an unrivalled collection of fine whiskies that date back to the early 20th Century. This stock of whiskies has been carefully maintained for generations and is the diamond mine of the industry.
‘Some of the rarest whiskies – many from distilleries that no longer exist – have gone into the creation of this extraordinary blend of Johnnie Walker Blue Label King George V Edition. The blend is thus so rare that it is available only upon strict allocation,’ said Jonathan Driver, Brand Ambassador, Johnnie Walker Blue Label King George V.
Johnnie Walker Blue Label King George V Edition is presented in an exclusive crystal decanter which is housed in a special silk-lined presentation box where it sits on a removable display holder, specially designed so consumers can display the bottle of Johnnie Walker Blue Label King George V Edition in their whisky cabinets. Each edition also comes with a certificate of authenticity which is individually numbered.