Diageo releases two new whiskies based on Games of Thrones TV series

By Andrew Pentol |

A-song-of-ice

The Johnnie Walker A Song of Ice features single malts from Clynelish, one of Scotland’s most northern distilleries and exudes a crisp, clean taste, according to Diageo Global Travel.

Diageo Global Travel has released two new Scotch whiskies by Johnnie Walker and HBO Licensing & Retail. The double release honours the legacy of the Game of Thrones television series.

These limited edition whiskies are inspired by the houses of Westeros — House Stark and House Targaryen — and successors to White Walker by Johnnie Walker, which launched in 2018. The A Song of Fire and A Song of Ice whiskies will be available in leading airports globally from this month while stocks last with a recommended retail price of £38 ($48) per one litre bottle.

The two whiskies celebrate the relationship between the houses, represented by their house sigils — the Direwold and the Dragon— which adorn each bottle. Eluding to the ‘complicated interactions’ between the two houses in the show’s storyline, the Johnnie Walker Striding Man uncharacteristically faces backwards on the A Song of Fire bottle, revealing a face-off with the Striding Man on the A Song of Ice bottle when paired side-by-side.

NEW WHISKIES HIT TRAVEL RETAIL

Johnnie Walker A Song of Ice features single malts from Clynelish, one of Scotland’s most northern distilleries and exudes a crisp, clean taste. The new Scotch has an ABV of 40.2% and the bottle design evokes an icy setting with frosted blue and grey colours. These colours are inspired by the North, which is known for its cold winters and frozen landscapes.

The Johnnie Walker A Song of Fire is rich and spicy with flavours of subtle smoke from the peated malts of the Caol Ila distillery with an ABV of 40.8%. The bottle design evokes a fiery setting with deep-red colours.

Anna MacDonald, Marketing and Innovation Director, Diageo Global Travel said:  “We are delighted to announce the launch of these limited edition whiskies, following the successful White Walker by Johnnie Walker release in travel retail.

A-Song-of-Fire

The Johnnie Walker A Song of Fire is rich and spicy with flavours of subtle smoke.

“Our team are continuously striving to provide unique product innovations, alongside interactive shopping experiences for both our retailers and consumers. With this in mind, we’ll be bringing the launch to life with beautiful in-store displays, dragon and direwolf sculptures and sensory whisky aroma units in selected airports.”

Jeff Peters, Vice President, Licensing and Retail, HBO added:  “We were very proud to partner with Johnnie Walker again to bring more whiskies to the realm. The Game of Thrones audience continues to engage with the culture fostered around the series and look for the special collectibles that let it live on.

“After seeing the excitement there was for White Walker by Johnnie Walker, we are thrilled to celebrate the end of an epic tale by offering more quality whisky for fans of the show and whisky enthusiasts to collect and enjoy.”

 

 

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