The Tax Free World Association (TFWA) will showcase latest technological innovations and provide a glimpse into the future of the DF&TR industry at the TFWA Digital Village, which will return at this year’s TFWA World Exhibition & Conference.  

Following a positive reception at its debut in Cannes last year, the TFWA Digital Village will run for an additional day from Tuesday 2 October to Friday 5 October at the Gare Maritime located netted to the main exhibition hall at the Palais des Festivals.

The TFWA Digital Village Pitch Corner is among the new features at the event, which will provide a platform for exhibitors to share details of their new digital products and services.

Media will also have the opportunity to network with digital experts at the TFWA Digital Village Press Breakfast taking place on Friday 5 October from 09:00 to 12:00.

NEW ETRC INITIATIVE

Visitors to the TFWA Digital Village will also be among the first to preview a new initiative piloted by the European Travel Retail Confederation (ETRC). The ETRC digital proposal will allow users to receive multi-lingual consumer information on all products destined for the DF&TR market.

The technology has been designed to help protect the industry from the potential harmful effects of new packaging regulations.

ETRC will have a dedicated stand at the TFWA Digital Village and ETRC Deputy Secretary General Julie Lassaigne will provide further details about the project which aims to help tackle the challenges of legislation relating to packaging during the Digital Focus Workshop. This will run on Tuesday 2 October from 08:00 to 09:00 at the Salon Croisette, Hotel Majestic.

The Digital Focus Workshop will also discuss the importance of coherent digital strategies to brands and retailers in the duty free and travel retail industry. Using a number of case studies, the workshops will explore best practice and pitfalls to avoid, with perspectives from several key regions and markets.

Guest speakers at the workshop include Ivo Knuesel, Head of Category Planning at Mondelez World Travel Retail, Shi Ling Tan, Digital Manager Global at Shiseido Travel Retail and Jérôme Lepage, Marketing & Business Development Director at JCDecaux.

NEW APP

Delegates can keep up to date with the latest TFWA Digital Village, conference and exhibition news by using the new TFWAApp, a business tool providing users with year-long access to various on and off-site services.

Attendees can also take advantage of TFWA’s exclusive ONE2ONE meeting service, which will maximise networking opportunities for eligible companies and participants.

Meanwhile, TFWA welcomes Shiseido as WiFi sponsor, Blynk as press breakfast sponsor, Concourse Display Management as solution focus sponsor and Frontier as media partner for this year’s Digital Village.

See the September issue of TRBusiness for more on the return of the Digital Village to TFWA Cannes 2018.