Donations open for TRC’s ‘Walk for A Cure’ in aid of Alzheimer’s Research UK
By Faye Bartle |

Julie Hawkins, Consultant / Entrepreneur / Co-founder Coti Vision Ltd.
The donation page is now live for the Travel Retail Consortium’s (TRC) 2025 ‘Walk for a Cure’ events in aid of Alzheimer’s Research UK.
As its nominated charity for this year, the TRC’s main fund-raising activity will be two charity walks in September 2025, with all proceeds funding life-changing dementia research.
The TRC has set an ambitious target of raising £18,000 for the charity, which would fund a PHD research student for a year.
“It’s a great deal of money but we are really hopeful that the travel retail industry – plus friends and family of the individuals taking part – will come together and help us to raise our target,” said Sharon Edwards-Smith, Chairperson at the Travel Retail Consortium.
“The page has only just gone live, and we’ve already almost reached £2,000, so I’m really hopeful that we will reach our goal by September.”

TRC Chairperson Sharon Edwards-Smith.
Donations can be made direct to the TRC page via this link (simply scroll down to the orange ‘Donate to Travel Retail Consortium’ button or to donate to individuals taking part).
All donations go into the central Consortium fund-raising pot.
Members of the duty free and travel retail (DF&TR) industry are also invited to take part in one of the walks and help fund-raise towards the total.
There’s a distance to suit everyone, whether a seasoned walker or a beginner – stakeholders can choose from 13, 21 or 42k in the Peak District or 6, 21 or 34k in the Cotswolds.
Those interested in taking part should email Julie Hawkins: [email protected] or Becci Calver: [email protected] for a step-by-step guide to registering.
Alzheimer’s Research UK is the UK’s leading dementia research charity. Its mission is to accelerate progress towards a cure for dementia, by revolutionising the way the condition is treated, diagnosed and prevented.
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