Japanese actress Chiaki Kuriyama is Dr Ci:Labo’s new Global Brand Ambassador.

Johnson & Johnson-owned Dr.Ci:Labo, the ‘number one derma-cosmetics brand in Japan’, has undergone a brand transformation and announced a new Global Brand Ambassador.

Founded by Tokyo dermatologist Dr Yoshinori Shirono in 1999, Dr.Ci:Labo has become more than a cult favourite among skincare aficionados and is now a trusted Asian skincare brand for troubled skin, said the company.

The brand’s mission remains rooted in helping women achieve flawless beauty from within through its philosophy of ‘Simple, Results, Science’.

BRAND PHILOSOPHY INTEGRATED INTO NEW LOGO

“Simple – Skincare that simply works to unlock the skin’s beauty potential; Results – Master every dimension of skin health and beauty potential to deliver results; Science – Product innovations backed by decades of advanced skin science and dermatological knowledge,” the company stated.

As reported, the company partnered with The Shilla Duty Free (Shilla) to launch its first animation at Singapore Changi Airport Terminal 4 in October. Philippe Gueulet, Commercial Director, Dr. Ci:Labo gave TRBusiness an exclusive video interview in May last year. 

Japanese actress Chiaki Kuriyama started her modelling career at the age of five and began acting at 15, eventually starring in popular Japanese films such as ‘Battle Royale’ and Hollywood productions like Quentin Tarantino’s ‘Kill Bill Vol.1’.

In its 21^st year, the philosophy behind the brand has now been incorporated into the brand’s identity and logo as three vertical lines together with its three holistic beauty offerings as represented with the three horizontal lines –  Shirono Clinic (foundational medical solutions), Ci:z Salon (specialty care by beauty professionals) and Dr.Ci:Labo (everyday skincare).

Inspired by the Kumiko Woodcraft (a traditional Japanese woodworking technique), the six interlocking lines when combined form the Dr.Ci:Labo Kumiko Cross, which is a modern interpretation of the original Dr.Ci:Labo logo.

PACKAGING AND POS UPGRADES

All product packaging and POS are in the process of being upgraded to reflect Dr.Ci:Labo’s new branding.

As part of the brand’s transformation, Dr.Ci:Labo has appointed Japanese actress Chiaki Kuriyama as its first-ever Global Brand Ambassador.

Kuriyama started her modelling career at the age of five and began acting at 15, eventually starring in popular Japanese films such as ‘Battle Royale’ and Hollywood productions like Quentin Tarantino’s ‘Kill Bill Vol.1’.

Now, she is the regular host of the NHK-BSP Program ‘Mysterious! Supernatural Files Darkside Mysteries’ as well as ‘Tanemaku Tabibito’ which airs across Japan this summer.

Sandrine Tesnière, Head of Marketing, Media and Digital, Travel Retail at Johnson & Johnson, commented: “Drawing from Dr.Ci:Labo’s simple, science-based and results-driven philosophy towards beauty, the refreshed brand identity aptly positions Dr.Ci:Labo for the future of skincare while signalling to its supporters the brand’s commitment to continue delivering innovative skincare products that unlock the skin’s beauty potential.

“We are proud that Dr.Ci:Labo’s new look will first be unveiled in the travel retail channel as the brand continues to build brand presence with an international audience. We are excited to see our beautiful brand come to life in the travel retail segment as we work hand in hand with our retail partners.”