Babor Beauty Group exhibited for the first time at this year’s TFWA World Exhibition in Cannes, with the global DF&TR industry summit providing the ideal platform for the company to achieve its number one priority of raising brand awareness.

“It is a great chance to really show our brands and gain hopefully new partners in order to grow globally and travel retail in the long term future,” Lara Schlüter, Director Travel Retail, told in this video interview filmed on the stand.

She went on to discuss how the customer profile in the channel is evolving.

“Gen Z is getting more important for us already today, but also for the future,” she said. “It’s going to be our most important customer.

“And therefore we have to change our assortment and also our strategy in order to catch them.”

The new, clean and vegan Microbiomic product line from the premium expert skincare brand may well be the answer. View the video to find out more…

Ultimately, Babor is focusing heavily on activations in airports and also on training beauty consultants to offer the best possible service to customers.

“We offer performance skincare, luxurious textures and experiences with clean formulations and sustainable manufacturing,” said Co-CEO Tim Waller.

“We think we have exactly what it takes for the market and for the next generation and we’re looking to the future in travel retail.”

READ NEXT: Babor expands presence at Berlin Brandenburg with Gebr. Heinemann

READ NEXT: TRSW24 keynote: “Sustainability is par for the course – not an add-on”