DFI, which recently created a new Travel-Safe Shopping Kit (below right) for airports and retailers that anticipates passenger sensitivities around health and safety due to the coronavirus (Covid-19), reinforced just how valuable its partnership is with TRBusiness; particularly at this time.
“We are absolutely delighted to be renewing our valuable partnership with the team at TRBusiness,” said DFI.
“The partnership has been a great success for us, and we have grown hugely as a company on the back of it.
SHARED PASSION FOR SUSTAINABILITY
“We chose to partner with TRBusiness mainly because of our shared passion for driving the sustainability agenda, and together we have successfully launched the TR Sustainability Forum (TRSF); a platform for the travel retail community to share ideas and get behind great sustainability work that is being done throughout the industry.
“We find we get so much more from TRBusiness than just media exposure; the team are so supportive and innovative and we genuinely feel like we have them as business partners. A partnership we will hopefully grow long into the future.”
The company is best-known for its premium range of environmentally-friendly and sustainable shopping bags which directly prevent plastic bottles from reaching landfill. DFI is working closely with retailers and airports to replace all of their single-use plastic bags.
In July of last year, TRBusiness and DFI launched the TR Plastic Pledge and the TR Sustainability Forum (TRSF) which has gained enormous support in under 12 months.
“DFI and TRBusiness are committed to keeping sustainability at the top of the travel retail industry’s agenda,” said Ben Webb, TRBusiness International Sales and Marketing Director (right).
“It is more important than ever to keep sustainability front of mind as we emerge from the Covid-19 crisis. All parties need to be more mindful of consumer demands, as we look to gradually rebuild the business.
“It is also fantastic that DFI are choosing to support the trade media at this time, which is providing a vital source of information for the industry whilst so many physical exhibitions and conferences have been cancelled.
“With crucial support such as this, TRBusiness is able to continue in its mission to ‘help the industry grow’ by providing its readers and partners with up-to-the-minute news, data and analysis they so desperately need to help them get back on the road to recovery.”
DFI’s Simon Best recently spoke to TRBusiness for its ‘Adapt & Survive’ video series.