Duty Free World Council Academy re-launches with new training course

By Luke Barras-hill |

The Duty Free World Council (DFWC) Academy has today (13 December) re-launched with a new free-of-charge training course and website.

The course is based on the Council’s Code of Conduct for the Responsible Sale of Confectionery, Chocolate and Biscuits in DF&TR.

Targeted at all frontline retail staff and brand staff, plus any third party service providers, the course is available in English and Spanish and has received input from many of the industry’s leading brands and retailers.


DFWC says a new accredited Certificate Course in DF&TR (US$695) is due to be launched in 2022.

As reported, the Academy was suspended earlier this year following the decision of the DFWC’s then partner (the Institute of International Retail) to enter voluntary liquidation.

DFWC President Sarah Branquinho commented: “Today is a proud day for the Council and the Academy. Significant effort has been expended in the past months to find a new strategic partner, ACI World, and create a new Academy and this is the first in a series of new courses to be developed.

The new confectionery course has been devised to assist staff interpret and implement the Council’s Code of Conduct for the category. Source: DFWC.

“Enrolment is free of charge, and I want to thank the category sponsors, Mondelez International, Nestle and The Hershey Company. Without their financial support and category insights, development of a ‘free to user’ course would not have been possible. My thanks also go to our AAG (Academic Advisory Group) members for their dedication to the relaunch of the Academy and their invaluable expertise in guiding course development.”

The Academy Advisory Group (AAG) consists of the following members: Aude Bourdier – Chair (Brown-Forman); Sarah Branquinho, Frank O’Connell and Gerry Murray (DFWC); Maureen O’Hara (ARI); Mona Al Ali (Dubai Duty Free); Barry Geoghegan (Duty Free Global); Tobias Baude (Imperial Brands); Erin Lillis (Lacoste); Soufyen Amaar (Lagardère); Carine Ruiz (L’Oréal); Carlos Granados Moyano (Mondelez); John Rimmer (TFWA); and Nicola Wells (USP).

Registration for the Academy’s new Certificate Course in Duty Free and Travel Retail opens in January 2022. It will offer students the chance to learn about all aspects of the industry: business models, main players, insights on shoppers and how to maximise sales. Source: DFWC.

AAG Chair Aude Bourdier commented: “There has been such a loss of talent in our industry in the past 18 months; the provision of bespoke industry training is now more important than ever, and it is the Academy’s role to provide this support to our global industry.”


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