The Macallan creates limited editions to mark new distillery

By Andrew Pentol |

Macallan

The new distillery and visitor experience is located on the Easter Elchies estate, home to the single malt since 1824.

Edrington-owned The Macallan has created a series of new limited-edition expressions to commemorate The Macallan’s new £140m ($181.1m) distillery and visitor experience in Speyside, Scotland. The bottles will be available in travel retail later this year.

The Macallan unveiled the new distillery, part of a £500m ($647m) investment in the brand, to key partners and media including TRBusiness before it was opened to the public in June.

The new distillery and visitor experience is located on the Easter Elchies estate, which has been home to the single malt since 1824.

The first commemorative bottling is The Macallan Edition No.4 distillery-exclusive pack with print (ABV 48.4%). This will feature a limited-edition signed print of the new Macallan distillery by Magnum photographer Paolo Pellegrin.

EXCLUSIVE AVAILABILITY

Available exclusively through The Macallan Distillery and The Macallan airport boutiques from Q4 2018, it is crafted from a combination of European and American oak casks and presents a single malt of rounded honey, sweet toffee and citrus fruits.

Next is the Genesis Limited Edition (45.5%) which is presented in a gift-box featuring a signed lithographic print of the distillery by Graham Stirk. Displaying an amber hue, it delivers subtle sweet dried fruits, oak, fresh apple and chocolate on the nose.

Limited to 2,500 bottles, Genesis Limited Edition will also be available exclusively through The Macallan distillery and The Macallan airport boutiques with a recommended price point of $690.

The-Macallan-Edition-4

The Macallan Edition No.4 distillery-exclusive pack is crafted from a combination of European and American oak casks.

MAGNUM EDITION

Finally, The Macallan Masters of Photography: Magnum Edition (43.7% ABV) marks the seventh limited-edition release in The Macallan Masters of Photography series. It is a collaboration between The Macallan and Magnum Photos — a famous photographic cooperative.

In order to create this single malt, The Macallan whisky maker Sarah Burgess selected a combination of eight casks which differ in character to reflect the photography of each of the Magnum photographers and to represent Magnum itself.

The whisky offers tastes of candied dried fruits and a butterscotch sweetness with a hint of spice which moves into a honeyed nut note.

Housed in a bottle engraved with The Macallan and Magnum logos and names of the six photographers involved in the project it is presented in a gift-box together with six collectible prints taken and signed by the photographers and a hardback picture book containing some of their images.

Just 2,000 units will be available globally, each priced at $3,500.

Macallan-Magnum

The Macallan Masters of Photography: Magnum Edition (43.7% ABV) marks the seventh limited-edition release in The Macallan Masters of Photography series.

CELEBRATION TIME

Igor Boyadjian, Managing Director, Edrington Global Travel Retail said: “This year continues to be about celebrating the opening of our new distillery, a once in a lifetime event and a hugely important milestone for both The Macallan brand and the broader Scotch whisky industry.

“These special bottlings of The Macallan will play a crucially important role in bringing to life in travel retail the new distillery and the vision and flair which are at its heart.”

He added: “We are excited to offer these special Macallan bottlings to some of our most valued global travel retail partners. These limited-edition expressions will offer The Macallan enthusiasts and whisky connoisseurs a unique glimpse into the distillery, while also underscoring our ongoing quest to perfect the brand’s execution in travel retail.”

Europe

Prada Beauty winter takeover drives strong results at CPH

Image Credit: L'Oreal Travel Retail Prada Beauty delivered strong visibility and conversion...

Middle East

Middle East arrivals could decline by -27% in 2026: Tourism Economics

Image Credit: Emirates The war in the Middle East – triggered on February 28 by the...

International

Gebr. Heinemann names Rajshree Dugar as new Asia Pacific CEO

Image Credit: Gebr. Heinemann Gebr. Heinemann has announced that Johannes Sammann, currently...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend