Elsarky promoted to CEO of Yildiz-owned Godiva

By Kevin Rozario |

Mohamed Elsarky, International President of Godiva, has succeeding Jim Goldman to become the new CEO of Belgian chocolate company, Godiva, owned by Turkey’s Yıldız Holding since 2008.

 

In addition to his duties as the CEO, Elsarky will also continue to serve as the head of the company’s international division. In his international post he was in charge of strategic and operational functions of Godiva’s markets in Europe, Asia and the Middle East. Under his leadership, Godiva’s international operations revenue has almost doubled over the past four years.

 

Elsarky has many years of blue chip corporate experience in global management and operations across many countries and cultures and at Godiva he has played a major role in the company’s growth into new markets such as China, South Korea, Australia, Indonesia and Saudi Arabia.

 

In China he led the creation and development of strategies leading to the establishment of 50 stores in 14 cities as well as expanding e-trade to approximately 300 cities. In the UK market he organised the launch of the Godiva Chocolate Cafe at Harrods.

 

“Mohamed Elsarky has been one of the crucial members of the executive team in increasing Godiva’s international presence and achieving profitable growth in the past four years. I believe wholeheartedly that he will display successful leadership in advancing Godiva even further in the future,” says Murat Ülker, Chairman of the Board at Yıldız Holding.

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