Emilia Clarke becomes Clinique’s first global skincare & makeup ambassador

By Charlotte Turner |

Emilia Clarke Clinique leadEstée Lauder-owned beauty brand, Clinique has recruited British actress, Emilia Clarke, as its first ever Global Brand Ambassador for its skincare and makeup portfolio.


On 15 January, Clarke began sharing her own unique skincare journey with the social campaign #iDYourself highlighting the Clinique iD collection, which features the new Clinique iD Dramatically Different Moisturizing BB-Gel and Clinique iD Dramatically Different Moisturizing Tone-Up Gel.


The collection is available now at ‘major’ airports, downtown and online duty free stores worldwide.


The brand which describes itself as the ‘first ever dermatologist brand that’s allergy tested, 100% fragrance free and formulated with just happy skin’, identifies Clarke as a ‘multi-faceted, empowered and optimistic woman’.


“With the addition of Clinique iD Dramatically DifferentTM Moisturizing BB-Gel and Clinique iD Dramatically DifferentTM Moisturizing Tone-Up Gel – the Clinique iD collection now delivers 17 unique combinations allowing consumers to create their own custom-blend moisturiser to hydrate and treat their unique skin concerns,” said Clinque.



“Clinique has been a long-standing advocate for empowering woman with the knowledge that good skin can be created,” added Jane Lauder, Global Brand President Clinique.



“We were drawn to Emilia because she is optimistic, happy in her skin and embodies a modern multi-faceted woman who is constantly evolving along with her skincare needs.


Emilia-Clarke-Clinique-iD campaign

The brand encourages consumers to follow Clarke’s skincare journey on social media @clinique #IDYourself, where they can view behind-the-scenes videos.

“She is also an authentic user and fan of Clinique, which was important to us. Emilia will lend her impactful voice to help inspire consumers to embrace their own unique skincare journey.”


Clarke attracted critical acclaim and global celebrity status for her role as Daenerys Targaryen, the Mother of Dragons in multi-award-winning HBO series, Game of Thrones.


Clarke herself collected four Emmy nominations and two Critics Choice nominations over the course of eight series.


Known also for her roles in Last Christmas, Solo: A Star Wars Story, Terminator: Genisys, Me Before You, Dom Hemingway, Spike Island and Above Suspicion.


In March 2019, after a ‘personal health challenge’, Clarke launched SAMEYOU, a charity aimed at revolutionising recovery for young adults following brain injury and stroke.


“I am so proud to join Clinique as the new Global Brand Ambassador,” said Clarke. “It is a skincare brand I have regularly used and to now be part of that family is such an honour. I love the confidence and happiness it brings to the people using their products.


“Not only is Clinique timeless, but I’m proud to work with a brand that makes people feel included for who they are, and unapologetic about helping them to create great skin; no matter what their skin concern is.”

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