‘Engineered purism’: Rodenstock moves to update its 2022 eyewear collections

By Luke Barras-hill |

Germany’s ophthalmic lenses and frames manufacturer Rodenstock has reinvented its eyewear collections this year in a bid to ‘inspire every travelling shopper’.

Underpinned by the lifestyle firm’s ‘Engineered Purism’ concept, new collections are distinguished through three segments that blend attractive aesthetics and minimalistic design with precision craftsmanship: New Heritage, Lite Tec and Essentials.

Lucas Gestin Director Global Retail and International Key Accounts Eyewear, Rodenstock said: “These new collections highlight the technical expertise and innovation which are the heart of Rodenstock. From exceptional modern concepts, through timeless styles, to minimalist designs delivering technical excellence, these collections offer something to inspire every travelling shopper.

“The sunglasses category is poised to be at the heart of travel retail’s recovery; shoppers associate this sector with the travel environment more than almost any other. But to capitalise on that, we need new, exciting and engaging designs and we are delighted to showcase the best of Rodenstock’s expertise with these new releases.”

RECOVERY DRIVER

Headlining the Essential’s segment is The Sun concept, which points to the brand’s credentials of marrying design with technology.

The Sun concept combines sturdy frames with high-quality Sun Protect lenses.

The two women’s models – R3329 and R3330 – present a feminine look in an elegant butterfly shape with a two-tone, slightly transparent frame rim made from acetate.

The two men’s models – R1443 and R1444 (pictured above) have a reduced but striking design with characteristic rivets and a metal bridge.

The Sun Protect lenses provide optimal UV400 protection and protect the eyes against harmful sunlight.

“The sunglasses category is poised to be at the heart of travel retail’s recovery; shoppers associate this sector with the travel environment more than almost any other. But to capitalise on that, we need new, exciting and engaging designs and we are delighted to showcase the best of Rodenstock’s expertise with these new releases,” added Gestin.

For more on Rodenstock, click here.

International

OUT NOW: June/July issue + Top 10 Airports

The TRBusiness June/July 2024 edition, featuring the Top 10 Airports report, is now available...

International

TR Consumer Forum 2024 photo gallery now live

The TR Consumer Forum 2024 was packed with memorable moments, from the very first networking...

International

TR Consumer Forum welcomes Gulf Beverages

TRBusiness is proud to announce Gulf Beverages and African + Eastern as Diamond Sponsors for the...

image description

In the Magazine

TRBusiness Magazine is free to access. Read the latest issue now.

E-mail this link to a friend