Contenders for the only consumer-voted awards in the travel retail industry can now submit their entries for the 2020 Travel Retail Awards. The second edition of the awards programme this year saw a marked surge in interest with double digit growth in the number of participating companies, in recognition of the awards’ legitimacy following the successful launch of the consumer awards in 2018.
The third edition in 2020 is expected to attract even more interest; the awards programme and ceremony, which takes place in Singapore in May during the annual TFWA Asia Pacific Exhibition and Conference, is now firmly established as one of the major events in the industry calendar.
The nominees for the following awards: Best airport for customer service; Best digital and social media offer; Best airport for ‘sense of place’; Best airport for retail environment (as voted for by millennials); Best airport for retail environment (as voted for by all age groups); along with The Best Airport Food & Beverage Offer and Best Cruise Ship Retailer, are automatically enrolled using criteria set by m1nd-set.
The Travel Retail Awards are organised in partnership with Swiss research agency m1nd-set, the industry’s leading consumer insights company. A panel of more than 5000 consumers, recruited from m1nd-set’s database of international travellers judge each award category for both the products and airports awards.
As announced in July, the 2020 Travel Retail Awards will see three game-changing new categories: Best Green Initiative at an Airport, Best Airport Food and Beverage Offer and Best Cruise Ship Retailer. Nominations for the Best Green Initiative at an Airport can be submitted by the airport or any of its commercial partners including retailers and food and beverage operators.
A CATALYST FOR GROWTH
“The popularity and success of the Awards is not only down to their legitimacy as the only consumer-voted awards programme in travel retail, said TRBusiness Owner Nigel Hardy, “but also thanks to the impact they have on sales.
Winners from 2018 and 2019 have integrated their award-winning status with the Travel Retail Awards Winner logo on merchandising and marketing material and many have confirmed the positive impact both among retailers in terms of listings and consumers with increased sales.”
“Consumer voted awards are a key indicator of shopper choice. With Penfolds Special Bottlings Lot. 518, a new to world product of Penfolds Fortified wine blended with Baijiu, we are pleased to continue building market momentum, and it’s recognition among consumers with awards such as this, that help reinforce its quality and consumer credentials,” said Simon Carter, General Manager – Global Travel, Treasury Wine Estates.
“Some brands are reporting double digit growth following the addition of the Travel Retail Awards Winner logo in sales promotional material” Hardy added.
EVERYONE’S A WINNER
Although there can only be one winner in each category, all participating companies perceive significant benefits. The complimentary consumer insights, courtesy of m1nd-set are another unique aspect of the Travel Retail Awards.
m1nd-set Owner and CEO Peter Mohn said “We collect the data from the 5,000 travel shoppers on the voting panel as part of the evaluation then provide each participating company with a complimentary evaluation document. The insights are found to be of significant value by all participants as this type of analysis is quite an investment usually.
In addition, Platinum and Gold sponsors will receive a more in-depth category insights report from m1nd-set as part of their partnership package.
For more information on how to enter the Travel Retail Awards, the categories and submission details, visit the Awards website here. For information on sponsorship opportunities, please contact Nigel Hardy, Ben Webb or Michael Barrett.
AWARDS’ JUDGING PROCESS
The products submitted into the awards from 13 different categories are judged by a panel of more than 5000 consumers, recruited from m1nd-set’s database of international travellers.
The results of the consumer vote are analysed by m1nd-set and compiled with reviews from a panel of expert consumer bloggers and vloggers to determine the winners in each category.
The consumers also vote on the best airports, from the top 61 airports by international passenger traffic to determine the best airport retail experience, social media and digital offer, best airport for sense of place and for customer service. ted consumer insight report from m1nd-set