L-R: The Bluedog Group’s CEO Nick King; Non-Executive Director Erik Juul-Mortensen; Operations Director Andy Machin; and Technical Director Oliver Potter.

Global event, retail, digital and creative firm The Bluedog Group has announced the appointment of Erik Juul-Mortensen as a Non-Executive Director, effective immediately. 

A highly seasoned and well-respected DF&TR industry figure, Juul-Mortensen brings decades of global experience in leadership, governance, business and strategic development to the fore.

Alongside a number of high-profile roles with Danish Distillers, V&S International Brands, and Maxxium, Juul-Mortensen was one of the founding members of the Tax Free World Association (TFWA) in 1984.

There, he played a key role in the organisation’s incredible growth, serving in various capacities, including more than two decades as President, before standing down in 2024.

“We are delighted to welcome Erik to our Board,” said Nick King, CEO of The Bluedog Group.

“His wealth of experience, visionary outlook, and commitment to excellence make him an ideal addition to the group.

“As we build on our strong foundations, Erik’s perspective will be invaluable in driving sustained growth, guiding future acquisitions, and ensuring we remain true to our values.”

Juul-Mortensen’s deep understanding of international markets and proven track record in steering businesses through growth is set to play a vital role as The Bluedog Group continues to expand its reach and capabilities.

“I am pleased to join Bluedog as Non-Executive Director at such an exciting time in its journey,” said Erik Juul-Mortensen of his appointment.

“Over its 26-year history, Bluedog has consistently been at the forefront of innovation in standout retail activations and spectacular live, digital and hybrid experiences, building an impressive portfolio of expertise along the way.

“I look forward to working with the team to help strengthen the Group’s base and forge new paths as they continue to deliver smart solutions for clients.”

With the appointment, Juul-Mortensen joins David Trumpess on the Non-Exec Board, working alongside Board members Nick King, CEO; Oliver Potter, Technical Director;  and Andy Machin, Operations Director.

More to follow…

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