EssilorLuxottica and Jimmy Choo announce 10-year licensing deal

By Faye Bartle |

EssilorLuxottica and Jimmy Choo

EssilorLuxottica has signed an exclusive license agreement for the design, manufacture and worldwide distribution of Jimmy Choo Eyewear.

The agreement will be effective from 1 January 2024 until 31 December 2028, with an automatic renewal option of an additional five years.

The first eyewear collection under the agreement will be introduced from Q1 2024. It will be developed under the leadership of Jimmy Choo Creative Director Sandra Choi.

Customers can expect a combination of Jimmy Choo’s signature glamour and playfully daring spirit, alongside the unique craftsmanship, innovation, and expertise of EssilorLuxottica, according to the two companies.

A new era for Jimmy Choo Eyewear

EssilorLuxottica Chairman and CEO Francesco Milleri commented: “We are excited to embark on this new journey with Jimmy Choo, a pioneer in the art of celebrity styling and the global luxury business.

“Together, we will design innovative luxury eyewear collections that will embody the best of the brand’s artistic vision and signature glamour. In turn, our collaboration will further strengthen the high-luxury segment in the eyewear category.”

Jimmy Choo CEO Hannah Colman noted: “We are thrilled to be partnering with EssilorLuxottica, combining our shared expertise in accessories and eyewear categories to bring to life the essence of Jimmy Choo’s glamorous and confident aesthetic.”

READ MORE: EssilorLuxottica opens Prada Eyewear pop-up store at Istanbul Airport

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