EssilorLuxottica opens Prada Eyewear pop-up store at Istanbul Airport

The new Prada Eyewear pop-up at Istanbul Airport.

EssilorLuxottica has unveiled its first Prada Eyewear pop-up store in collaboration with Gebr Heinemann and Unifree Duty Free, at Istanbul Airport. The animation is running at the location until 16 July.

Inspired by the Prada brand’s spring/summer 2023 campaign, the 40sq m pop-up invites travellers to discover the new Prada ADV model.

The animation space features the brand’s signature black-and-white checked flooring. Minimalistic podiums showcase the spring/summer 2023 eyewear collection, with the new Prada ADV model taking centre stage. The new Prada Symbole sunglasses, which incorporate an oversized front and wide temples, are also on display.

Showcasing the new Prada ADV

EssilorLuxottica Travel Retail Director EMEA Matteo Goi commented: “It is a pleasure to deepen our collaboration with Gebr Heinemann and Unifree Duty Free through this stunning expression of the Prada Eyewear collection, available at Istanbul Airport.

“Inspired by the maison’s enigmatic celebration of modern women, the animation invites travellers to discover the iconic Prada ADV Model that features throughout the Prada spring/summer 2023 campaign. I would like to thank Gebr Heinemann and Unifree Duty Free for their continued support, and we look forward to engaging shoppers as they jet off from Istanbul this summer.”

The Prada Eyewear animation features the brand’s signature black-and-white flooring and minimalistic podiums.

Gebr Heinemann Director Purchasing Fashion, Accessories & Watches, Jewellery Jan Richter noted: “As summer travel begins, we know that fashion-forward travellers are seeking exclusive shopping experiences to discover the latest eyewear collections – and the Prada Eyewear pop-up at Istanbul Airport transports shoppers into a luxurious universe to explore the Prada ADV Model and broader summer range.

“It is a privilege to partner with EssilorLuxottica to bring this unique eyewear interpretation of the Prada spring/summer 2023 campaign to life. We thank the team for their continued and trustful partnership.”

The new Prada ADV model takes centre stage within the pop-up’s product displays.

Unifree Duty Free Chief Commercial Officer Ceren Tonguç added: “We always strive to provide our customers with an unforgettable duty-free experience. We are pleased to announce that for the first time we are hosting a Prada Eyewear pop-up store in Istanbul Airport with the spring/summer 2023 eyewear collection.

“Our guests can visit the Prada pop-up store and discover the most exclusive eyewear collection combined with a unique shopping experience.”

READ MORE: EssilorLuxottica targets renewed growth in sunglasses category


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