Est?e Lauder Travel Retailing is making its new Perfectionist [CP+] Targeted Deep Wrinkle Filler available at selected locations from February 2010, which it describes as Est?e Lauder's 'most effective, deep wrinkle-fighting treatment.

The product is described as an 'all-in-one, concentrated wrinkle-filling treatment with precision application' to reduce the deepest wrinkles on contact.

The company said: ‘New Perfectionist [CP+] Targeted Deep Wrinkle Filler is an all-in-one concentrated treatment that immediately reduces the look of all types of deep lines – including smile lines, deep creases across the forehead, between brows, and around the eyes and lips. Instantly, new advanced volumizing spheres help plump and smooth the look of deep wrinkles.

‘Additionally, Est?e Lauder's exclusive Wrinkle Lift Restructuring Peptides Complex delivers 'intensive therapy' to the depth of every expression line – helping skin amplify its natural production of redensifying collagen. Over time, deep wrinkles appear pushed up from within for a younger, smoother, more lineless look.’

In terms of results, the company says they are instant with the appearance of deep lines and wrinkles reduced, as the depth and width of smile lines, frown lines and crow's feet is diminished. Lauder adds that '100% of women tested showed an instant reduction in the look of moderate to deep crow's feet, lip lines and frown lines.’