Estée Lauder commits US$400k to Turkey and Syria earthquake relief effort

By Kristiane Sherry |

ELC CaresEstée Lauder Companies (ELC) has pledged support to its employees and their communities affected by the devastating earthquakes in Turkey and Syria.

A series of large-magnitude earthquakes struck southern Turkey and northwest Syria on 6 February [it is being widely reported at the time of  publishing that the combined death toll now exceeds 41,000 people, but the situation continues to change rapidly – Ed].

ELC is responding through a number of initiatives to support its employees, their partners and families, and wider communities.

The beauty business can account for all its personnel and they are safe, a statement read.

Through its ELC Cares Employee Relief Fund, the business has pledged immediate and critical financial relief.

The fund, administered by non-profit provider E4E relief, provides grants to cover costs including immediate expenses (rent, mortgage, utilities, food) and medical fees.

In addition, the business – through its brands and charitable foundation – is pledging US$400,000 to UNICEF to support its relief and recovery efforts. 

Estée Lauder donations double-match pledge

Employees who wish to support affected communities will have their donations double-matched through ELC Good Works. The scheme operates year-round for eligible employee donations, including the ELC Cares fund. 

“The health and wellbeing of our employees, partners and communities, where we live and work continues to be a top priority, and we are proud to provide support,” ELC said in the statement.

The global ELC community is united in its efforts to support those impacted by this natural disaster. We will continue to adapt our resources and actions as recovery efforts unfold.

Estée Lauder store.

During the covid-19 pandemic, ELC announced a series of initiatives to support its staff, their communities and the wider fight against the virus.

Action included a US$2 million grant to Doctors Without Borders/Médecins Sans Frontières, and establishing a US$75 million fund for New York City social services, where the business is headquartered. 

Earlier this year, ELC announced it had bolstered its travel retail team with new senior appointments.

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