The Estée Lauder Companies has revealed the details of a duo of important people updates within its travel retail leadership team.

Patrick Bouchard has been promoted to Senior Vice President / General Manager, La Mer and Le Labo, Travel Retail Worldwide (TRWW), effective 1 September 2022.

Bouchard is taking on the management of La Mer and Le Labo brands in TRWW with a focus on driving brand equity, as well as accelerating distribution, channel and consumer engagement to help maximise sales and profit growth.

He is relocating to New York from Switzerland with his family for the job.

Bouchard brings a wealth of experience to the role, having previously held the position of Vice President, Global Client Management, TRWW.

During his tenure, he led and developed a multi-functional and cross-regional team to define the strategy for global travel retail accounts, partnered with brand leaders to develop retailer off-line and on-line trade marketing plans and omni-channel 360 campaigns, negotiated global commercial framework agreements and led transformational go-to-market initiatives across travel retail regions.

A statement released by the company regarding the appointment highlights Bouchard’s “collaborative mindset, business acumen, brand building and retailer knowledge, and proven leadership skills” as making him well positioned for the role.

He reports directly to Israel Assa, Global President, TRWW, with a matrix reporting line to YoeGin Chang, Senior Vice President, International, La Mer and Valerie Piana, Senior Vice President, Global Marketing, International, and Education, Le Labo.

In addition, Eric Lee has been appointed to Senior Vice President, Business Development and Strategy, TRWW, effective 6 September 2022.

An experienced and strategic business leader with a rich background in managing cross-functional teams, Lee joins the TRWW division from the Corporate Strategy team where he served Vice President Corporate Strategy.

He will be tasked with leading the strategy efforts of the TRWW organisation, as well as spearheading key business development opportunities and business intelligence priorities.

Lee will provide overall leadership and direction for the Innovation and Education Hubs, Strategic Pricing, Business Intelligence & Analytics, and Strategy and Business Development teams – each of which feeds into the commercial organisation of travel retail, as well as the strategic planning of The Estée Lauder Companies’ worldwide team.

He will report directly to Sean Perry, Senior Vice President, Financial Planning & Analysis, Travel Retail Worldwide, and join the Travel Retail (TR) Leadership Team.