The European Travel Retail Confederation (ETRC) has become the latest trade association to subscribe to the m1nd-set Business 1ntelligence Service (B1S) recovery monitor.
M1nd-set’s proprietary research tool offers quarterly reports featuring key traffic trends and relevant shopping insights.
It is available to all trade associations who subscribe that wish to benefit from the data on behalf of their respective members.
INSTORE ENGAGEMENT: HEALTHY INDICATORS
Anna Marchesini, Head of Business Development and Project Manager, m1nd-set said: “We’re proud to be partnering with ETRC on this initiative and supporting its members through the recovery journey. The traffic forecast data is compiled with very robust forecasting tools based on IATA’s data.
“With the second, and in some cases, third waves of the Covid pandemic crippling Europe’s recovery, these scenarios may well change over the coming months, so it will be interesting to see how the current forecast analysis compares to the situation in Q2 and Q3, especially with the vaccine rollout rate occurring at different speeds across the region.”
Julie Lassaigne, Secretary General, ETRC added: “We have always endeavoured to provide our members with relevant and regular insights to give them tools to make business decisions.
“This service is even more important in the current context to help them understand how to navigate in this rapidly changing environment. ETRC very much values the support received from partners such as m1nd-set, providing complimentary and comprehensive data on the road to recovery for duty free and travel retail in Europe.”
Post-Covid intelligence from the latest recovery monitor for Europe reveals that 61% of European passengers plan to travel again within the first six months after restrictions are lifted, while just under 45% say they will reduce their leisure travel.
More than 50% of shoppers say they will spend less on a daily basis post-Covid, while more than 60% will spend more time on social media.
Encouragingly, 64% of shoppers from the region say they will continue to engage with sales staff in airport shops, without being too concerned about taking precautions. Meanwhile, 67% will continue to try and test products without any concerns.
The top five travelling nationalities from Europe in 2021 are the UK, Germany, France, Spain and Italy, according to m1nd-set’s data.
Amsterdam Schiphol Airport tops the ranking among the top ten direct destinations from European Airports among all international departures, followed by Frankfurt, Paris Charles De Gaulle, London Heathrow and London Gatwick.
London Heathrow is forecast to retain its spot as the top airport for international departures in 2021, followed by Paris Charles De Gaulle, Amsterdam Schiphol, Frankfurt and Istanbul.
International departures in Europe dropped by more than 73% between 2019 and 2020 to 232.5 million, adds the first quarterly report for ETRC.